A blockchain project called Puffpaw has recently sparked widespread discussion, launching an innovative reward model for quitting smoking. According to CoinDesk, the core idea of ​​Puffpaw is to help users quit smoking through token incentives, and to use blockchain technology to achieve this goal.

Puffpaw adopts a "vape-to-earn" business model and plans to launch an e-cigarette product on the Berachain blockchain. By recording users' smoking habits and incentivizing the use of low-nicotine e-cigarettes, Puffpaw aims to gradually reduce nicotine intake and help users quit smoking. According to the project's economic model, users can get a 30% token return on the product fee in the first month, in addition to social rewards, encouraging two users to use the product together to earn additional tokens.

Puffpaw has successfully obtained a $6 million seed round of financing, led by Lemniscap Ventures, and other investors include Volt Capital, Spartan and Folius Ventures. Shaishav Todi, partner at Lemniscap, said the investment reflects confidence in decentralized physical infrastructure (DePIN) and believes that Puffpaw is expected to meet the needs of more and more health-conscious consumers.

Puffpaw's operating model was compared by project leader Reffo Tse to the StepN application on the Solana blockchain. The project encourages smokers to earn tokens by reducing nicotine intake by building a self-supporting ecosystem, which users can use to buy more products. However, although the project attempts to limit users from obtaining tokens through multiple devices, there are no specific measures against dishonest use. Overall, Puffpaw's innovation is more reflected in its marketing model, and the stability of the token's value and its actual relevance to DePIN remain to be further observed.