Attestant, which provides crypto asset management and institutional staking services, spoke about Ethereum (ETH).
Attestant executives stated that Ethereum needs a better marketing strategy and development process to become attractive to large investors.
Tim Lowe, strategic advisor at Attestant, stressed that Ethereum’s true value is not adequately reflected by the broader market and said that a communication strategy needs to be developed to attract Wall Street investors to buy spot Ethereum exchange-traded funds (ETFs).
Attestant’s chief operating officer Steve Berryman and strategic advisor Tim Lowe said they are optimistic about Ethereum despite the low demand for ETFs in the U.S. and the “underperformance” in ETH’s price action.
However, he noted that they could rekindle interest in the asset by focusing on critical developments such as better marketing, diversification, and tokenomics.
Lowe said that Bitcoin has a large “mindshare” among institutional investors among digital assets, and that Ethereum could capture that mindshare and gain value from institutional investors over time:
The simplest incentive for Ethereum is diversification. In the traditional financial world, almost everyone wants a more diverse portfolio. At the moment, Ethereum is only of interest to the interested, as many people see Bitcoin ETFs as just a high-performance digital asset.
“I think with more refined communication in the future, ETH will reach a wider level of awareness,” Lowe said.
According to CoinGecko data, Ethereum, which has increased by 1% in the last 24 hours, is traded at $2,234 at the time of writing.
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