The meme market has been hot for a long time, and there is no sign of stopping the pace of creating great memes. The leaders seem to be giving up their "leading thrones" and new players are ready to go. Recently, the number of active addresses of Pump.fun has decreased by 33%, and the number of newly issued tokens has dropped by 57%.

If we look at the meme market from the perspective of a high-volatility asset platform, the initial pull effect can only serve as an advertisement to attract the first batch of customers. The real retention of users depends on the daily platform trading experience and the word-of-mouth "cheats" winning rate. Before SunPump appeared, Pump.fun had already encountered many criticisms, including dazzling interactive experience, devs who used traffic behavior to pull the market, "conspiracy groups" who harvested in groups, and a methodology that quickly failed.

Some even believe that "timing advantage" is Pump.fun's biggest and only advantage. After Solana's lack of growth and the gradual involution of meme gameplay, Pump.fun's "decline" is inevitable. After SunPump's initial success, its growth rate has slowed down. With the emergence of many trading bots and tracking tools around Tron, SunPump will face new challenges.

Although many people use "high volatility asset platforms will not disappear" as a basis for being optimistic about the future of platforms such as Pump.fun and SunPump, unlike traditional platforms, meme token issuance platforms do not have technical barriers, and the so-called "resource barriers" are also more fragile. For the crypto world that attaches more importance to the meaning of "community", project parties entering the meme market should also consider how to adapt to local conditions and avoid the fate of being a flash in the pan.

In fact, the significance of the meme market is not only to provide a fair high-volatility asset platform. If meme is regarded as a "retail asset" relative to value coins, investors buy a meme coin in small amounts for hot spots, culture, or emotions. "Production and trading assets" becomes a new way to participate in community development after producing and reading information, and the meme trading platform has also become an asset retail mall. In addition to pulling the market, there are many things that the platform can do from the perspective of "making the mall a good one."

In terms of pull, from the steadily rising WHY to the outstanding CAT, Binance has incubated several memecoins with high profit multiples. On this basis, recently, the meme distribution platform Four.meme on BNB Chain is showing a broader platform potential.

A smooth experience from "shipping" to "product selection"

In terms of basic coin issuance functions, Four.meme has the same trading experience as other meme coin issuance platforms, such as low coin issuance costs, Bonding Curve mechanism, and initial liquidity settings.

Specifically, the cost of issuing coins on Four.meme is 0.005BNB, combined with the current token price of $2.67, the transaction fee on Four.meme is 0.5%, (minimum 0.001 BNB). Once the meme coin reaches 100% of the Bounding curve, Four.meme will automatically establish a liquidity pool on Pancakeswap with 20% of the total circulating tokens paired with 24 BNB.

On September 4, Four.meme also launched a multi-token trading function, allowing users to use $BNB, $USDT, $WHY and $CAKE to purchase meme coins on the platform and enjoy a smoother trading experience.

In addition, for traders, Four.meme's presentation page is cleaner than other platforms, and the trading process is smoother and more convenient. After entering the homepage, the first thing you see is the market value ranking and the 24-hour hot list. In this interface, Pump.fun, SunPump and Four.meme represent three different user experiences.

As the "first launcher", Pump.fun has the simplest and purest functions. When you enter the homepage, you will see the new tokens generated by constant vibration. There is only one token in the specially displayed position, and the preferred browsing order is only related to time. For traders, it is necessary to monitor information such as the release of new pools, full reminders of Bounding curve, popular tokens, market value rankings, etc., but Pump.fun does not seem to be willing to implement these services. Therefore, if you want to mine alpha on Pump.fun, you must use various other auxiliary tools. The latecomer SunPump provides sorting methods such as market value, 24-hour trading volume, release time, and daily increase, but it also needs to be manually selected for display.

Four.meme displays a 24-hour hot list interface on the homepage, providing the positions of 10 tokens. For traders who do not have time to scan the chain and value certainty rather than high multiples, the hot list is a simple and intuitive screening method that can save the energy of finding new data statistics channels. In addition to the hot list, tokens that have reached the bounding curve and landed on Pancake are also listed separately, which is also a commonly used screening dimension.

Top left: Pump.fun’s interface; Top right: SunPump’s interface

Below: Four.meme’s interface

In addition, every token on Four.meme currently has a referral link. After traders share tokens with their own links, they can earn 10% of the transaction fees of the referrals.

The accelerator program accompanies memes throughout the entire process

For the project parties entering the meme market, the community most hopes to see how they can bring new users to the meme market. The activity of SunPump and Pump.fun has been increasing and decreasing, and they are mainly competing in the stock market. The reason for this is that most meme coin issuance platforms face similar portraits of major participants. In the face of fierce competition and involution, many developers choose the model of "issuing coins - quickly pulling the market - quickly selling". The final result is that fewer and fewer traders can make money, forming a vicious cycle.

From the developer's perspective, if you want to avoid the "fast-selling" model and make your meme project last longer, you need to constantly improve the project's popularity and community cohesion according to market changes, but the resources and operational capabilities required in this regard are not available to every developer. Four.meme hopes to break this situation and create a fair and open operating environment for meme projects.

On August 30, Four.meme launched an accelerator program to provide phased support for meme projects, covering marketing, community building, and ecological cooperation. Based on the different market capitalizations, trading volumes, and community activity of meme projects on Four.meme, the accelerator program will provide three levels of support: basic support, platform support, and ecosystem support. Based on this, Four.meme can accompany the entire process of meme coins from birth to "going viral."

After the meme coin is issued on Four.meme, as long as the market value reaches $44,444, the platform will add a badge display for it. When the Bounding curve reaches 100% and is listed on PancakeSwap, the project developers will be eligible to participate in the developer airdrop activities, and the meme project will be included in the platform's weekly meme poster for display.

Four.meme's Weekly Summary Poster

When the market value of meme reaches $1M and the average daily trading volume reaches $100K, meme coins can enjoy the support of official KOL partners and community matrix. In addition, Four.meme has now reached cooperation with multiple project parties, such as multi-chain wallet TokenPocket, derivatives DEX APX Finance, gamified trading application Kaboom.meme and Cellula, etc. Platform partners will also promote it and help import additional traffic.

Some of Four.meme’s partnerships

For meme coins with a market value of $5M and an average daily trading volume of $500K, which already have initial social influence, Four.meme will promote them on the official X account and provide CoinMarketCap quick listing assistance.

In the process of a meme going viral, the moments when the market value reaches 5M and 10M are critical nodes. Many memes decline after breaking through these two thresholds due to insufficient resources.

When the market value of meme coins on Four.meme reaches more than $5M, they will directly obtain joint marketing qualifications from BNB Chain, and receive official brand endorsement and more extensive resource docking from BNB Chain. When the market value reaches $10M, the average daily trading volume reaches $1M, and the number of holders exceeds 1,000, BNB Chain will cooperate more deeply with the meme project, providing assistance in market support, liquidity provision, CEX listing recommendation, and market maker recommendation, helping meme coins complete the "last stop before leaving the circle and leaving a name."

Based on this, the Four.meme accelerator program can provide a "two-way" channel for project owners and communities, and effectively encourage meme project owners who value community building. Currently, there are several meme coins on Four.meme with a market value of more than $10M. For example, $BIC was born in July and increased by dozens of times in one week after its launch. On August 22, its market value exceeded $18M. $Binancedog's trading volume reached $70M within 24 hours after its launch, and its market value reached 16M at its highest.

High multiple winners on $Binancedog

Introducing a points mechanism and viewing the meme market from the perspective of “value investment”

In addition to providing developers with a fairer, more transparent, and rewarding meme operating environment, Four.meme brings many more surprises to the meme market in addition to Four.meme's accelerator program.

Less than two weeks after its launch, Four.meme’s transaction volume has exceeded $10 million, with more than 100,000 transactions. On Pump.fun, the only profiteers behind these numbers are the platform developers. On Four.meme, in addition to trading profits, users can also receive token rewards from the platform.

From August 21 to October 20, Four.meme platform users can participate in the Season 1 points activity. Daily login, trading, and inviting others to trade can earn platform points. According to the platform introduction, these points can be exchanged for USDT and meme tokens that have strategic partnerships with Four.Meme, such as $FOUR and $WHY, which are meme coins that already have community influence.

Four.meme strives to give back to platform users through a diverse points mechanism. The platform's points tasks are divided into two categories: basic tasks and points acceleration tasks. Basic tasks include daily login, use of platform core functions, and following social media, etc. On this basis, they are divided into two types: one-time tasks and recurring tasks.

Points acceleration tasks involve connecting wallets, cross-chain transactions, and trading operations on decentralized exchanges (DEX). They are also divided into two types: permanent acceleration and temporary acceleration. The former provides continuous profit bonuses, while the latter provides limited-time rewards within a specific time period. Through these diverse task settings and acceleration mechanisms, users can maximize their points according to different task types and times.

At the same time, Four.meme also provides a "pre-airdrop" gift package for meme enthusiasts and loyal Binance users. Users who have recently created or traded tokens on the Pump.fun platform, ranked in the top 500 on the Lista dodo cac s2 rankings, and ranked in the top 1000 in trading volume on PancakeSwap or Orderbook Perps can obtain Four.Meme NFTs, platform points and four meme token reward packages provided by the platform.

BNB Chain has great potential in the meme market

BNB Chain's layout in the meme market has begun to bear fruit. As early as April this year, BNB Chain held the "Meme Coin Innovation Battle" competition, providing a total of $1 million in bonus incentives for meme developers, and gathering BNB Chain ecological resources to enter the meme market. In August, the third round of the "Meme Coin Innovation Battle" has been launched, and Four.meme is one of the four partner platforms in this round of competition.

Recently, Gala, who joined Binance and is responsible for the developer relations program, published a long tweet on the social platform to talk about his vision for the meme ecosystem on BNB Chain, proposing ideas such as meme arena, LP support, and mentor help. The thinking behind these proposals is reflected in the mechanism launched by the Four.meme platform. On August 30, Four.meme was nominated for the Innovation Excellence category under the BNB Chain Fourth Anniversary Ecosystem Catalysis Award.

In this cycle, the potential of the meme market is beyond doubt, and the community also regards the prosperity of the meme market as an innovative application of crypto technology in capital flow. However, this market is still in the "wasteland" stage. How should the meme market develop? No one can give an answer, and exploration initiatives in a sustainable direction deserve attention. Based on the "pioneering" of BNB Chain, Four.meme is expected to combine operational strength with community governance through mechanisms such as accelerator programs and points activities to create a healthier meme community and a fairer and more efficient trading environment, and promote the meme market towards a more mature development direction.