Milady (LADYS), the memecoin so far recognized by its white pill meme, announced a rework of its image, changing almost all but its name.

According to a Sept. 5 LADYS announcement, the memecoin transitioned to a new vision statement motto “a new era of memetic magic.” The token now also has a new logo and the announcement promises a “commitment to blending digital innovation with a unique approach to community and culture.”

The new Milady logo is being pushed to the memecoin’s official X profile as well as major crypto websites including CoinMarketCap, CoinGecko and leading exchanges. The team explains that they feel the new logo represents the new vision that is meant to combine “elements of cosmic vibrancy, a playful rebellion, and universal acceptance.”

The rebrand is focused on highlighting Milady’s purported efforts to create a vibrant and inclusive environment. Engagement is largely based around the platform where community members connect through games and other on-chain activities, rivalry with other memecoins.

The Milady manifesto explains that its “There is no meme. I love you” is the second meme after Doge to receive recognition from electric vehicle manufacturer Tesla CEO and billionaire Elon Musk.

When Musk posted a Milady meme-featuring tweet back in March 2023, industry news outlet Cointelegraph reported that the token reached its $18.6 million presale goal in under two hours. The manifesto reads:

“With renewed clarity on the LADYS brand, our new initiatives for the year, and token rejuvenation, we are laser focused on generating excitement and virality, elusive from the bondage of fundamentals,to ensure that the potential of LADYS remains unbounded. It’s giving.”

The announcement follows early June reports that Milady received a $5 million investment from web3.0 investment company DWF Labs. Other than capital, the venture capital company was also expected to guide the memecoin’s team and provide ecosystem support.

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