Now, there are fewer projects that can become popular, mainly because the traffic and the money bags of the big guys are dispersed.
Waves of new things emerge in the market, pulling the people and money that used to gather together to other places.
In the past, the "fun" projects had to rely on hot spots, celebrity effects, and the support of big guys to attract a lot of small players.
But now, if there is only hot spots but no big guys to support it, the project will soon cool down.
Now if you want to make a hot project, it is not enough to just shout in the community and take advantage of the hot spots. You have to do your homework in advance and get the approval of the big guys.
It is too difficult to rely on the spontaneous efforts of small players alone. They don't have much money and limited patience, and they can't keep the project popular for a long time.
So, the projects that you see that can continue to be popular are really getting fewer and fewer.