[Amazon plans to use Anthropic's Claude AI model to transform Alexa] Golden Finance reported that according to Reuters, Amazon's iconic virtual assistant Alexa will be updated in October this year and will be mainly powered by Anthropic's Claude model rather than its own AI. Five people familiar with the matter told Reuters that the upgrade will be paid. Amazon will charge users $5 to $10 per month to use its updated "excellent" version of Alexa, while keeping the "classic" version free.