Binance recently launched a new project in the Ton ecosystem, which is Dogs:
Many of you may not understand why Binance has launched another free meme?
What these friends don’t know is that Ton has set a small goal to bring 500 million users to the chain by 2028!
What does 500 million users mean? There are only 500 million crypto users in the world. If Ton achieves its small goal, wouldn’t it have to double the number of crypto users by itself?
The goal is so ambitious and the actions taken are swift and decisive.
In May of this year, NOT was listed on major global exchanges amid similar doubts as DOGS is now, and then started a craze for TG mini-games, which pushed the daily active users of the TON chain over Ethereum in one fell swoop. It is now ranked second among the mainstream public chains, second only to Solana.
Most of Solana’s users are hyping memes on the chain.
Now the Dogs meme has been released again. Is it going to trigger another meme craze on Ton?
To be honest, with the help of Telegram's user base, Ton ecosystem has an advantage in developing meme.
You have to know that today's meme users no longer have the fun entertainment form they had a few years ago. Most of them are speculative gamblers, and there is almost no real consensus.
This time, Dogs also demonstrated how to post memes on Ton: 73% of Dogs tokens were sent to Telegram OGs~
In other words, most of Dogs’ holders are outside the crypto community and are frequent users of Telegram:
The reason why many projects in this round have weak growth is that there are no new encrypted users, especially on-chain users, who are almost all well-tested old leeks.
The memes in the Ton ecosystem can rely on the Telegram platform to send memes to users according to various rules.
For example, in our various channels or TG groups, in theory, we can issue tokens to members based on indicators such as user activity.
This token distribution mechanism may be much more efficient than any other previous method in building consensus and can easily attract incremental users.
In the early days of Internet payment, many users were brought in by sending red envelopes. The memes on Ton that are sent free to various TG users are essentially the same as red envelopes.
Back to the Ton ecosystem, their approach is basically copied from WeChat. The underlying capabilities such as wallet payment/mini programs on Telegram have been updated and upgraded in the past year.
But the only drawback is that the largest number of Telegram users are now mainly concentrated in the former Soviet Union countries, first Russia, second Ukraine, and third Belarus. These three places are now involved in war and their consumption capacity may not be sufficient.
Perhaps it is for this reason that Telegram hopes to break through the Ton ecosystem and attract users from other parts of the world?
However, as a practitioner in the crypto industry, the opportunities in the Ton ecosystem are still huge, because Telegram is said to have less than 100 full-time employees, so a large number of functional projects can only be handed over to everyone to work together. Therefore, the full name of TON is The Open Network.
The globalized decentralized WeChat on the blockchain is waving to everyone~
