Google Expands Cryptocurrency Advertising Policy to Embrace "Trust Crypto Coin" Ads in the US
In a pivotal move, Google has announced a substantial revision to its advertising policy, welcoming the inclusion of “Cryptocurrency Coin Trusts” for targeting the United States. This forthcoming amendment, scheduled to take effect on January 29, signifies a significant stride by Google to accommodate certified advertisers in promoting these specific products, provided they adhere to the stringent criteria set by the tech behemoth.
Under this updated policy, Google has outlined a non-exhaustive exemplification of these trusts, delineating them as “financial products facilitating investors to trade shares in trusts encompassing substantial reserves of digital currency.”
It is imperative to note that this policy shall wield its influence universally across all Google accounts. However, advertisers venturing into promoting such products are mandated to maintain compliance with pertinent local regulations in regions outside the United States where these advertisements are aimed.
Looking ahead, the imminent deadlines loom for the Security and Exchange Commission (SEC) to render decisions pertaining to the approval, rejection, or potential deferment of applications from notable entities such as BlackRock, Bitwise, WisdomTree, Invesco, Fidelity, Valkyrie, and VanEck. These crucial determinations are anticipated to transpire in mid-January, underscoring the significance of these forthcoming milestones in the cryptocurrency landscape.
Google has historically maintained a stringent stance against advertising cryptocurrency coins and associated paraphernalia. The paradigmatic shift towards accommodating “Trust Crypto Coin” advertisements reflects an intensified preparation for embracing the evolving terrain of cryptocurrencies. As the momentum gains, the path appears increasingly conducive for ventures in the crypto sphere.
