Author:Floki
Compiled by: TechFlow
Floki has partnered with Nottingham Forest Football Club, which is currently playing in the English Premier League (EPL).
In an announcement on Thursday, Floki was officially confirmed as Nottingham Forest’s official cryptocurrency partner and will enjoy extensive marketing and promotional rights.
A Floki media representative said: "We are proud to join the Premier League with such an important club in world football. Just as Nottingham Forest is striving to become a dominant force in world football, Floki is on the same journey, committed to establishing itself as one of the most successful brands in its industry, constantly challenging and innovating with brands like Valhalla."
Floki will partner with Nottingham Forest in the 2024/2025 Premier League season!
During the homestand of all matches, the Floki brand logo will appear on the camera-facing LED screens within three minutes of the start and end of the match, ensuring that the Floki brand is visible to both the live spectators and television viewers.
The Floki logo will also feature prominently in four locations on the official Premier League interview backdrop at every home game, as well as four locations on press conference backdrops used throughout the season.
Floki will be actively promoted across Nottingham Forest’s social media channels. The brand will be mentioned in posts relating to match results for both the men’s and women’s first team, and in all substitution announcements.
In addition, Floki will take up a full page in the matchday programme for every home game, with its logo featured on the cover, which will closely link Floki to the matchday atmosphere and the fans.
Fans can look forward to some exciting offers such as signed merchandise and at the end of the season, Floki will offer fans the unique opportunity to experience “being on the field” at the stadium.
Paul Bell, Chief Operating Officer at Nottingham Forest, said: "We are delighted to welcome Floki as an official partner and look forward to working closely with them during the 2024/25 season. As one of the most innovative companies in the industry, we look forward to working hand in hand with the Floki community."
Popularity of the Premier League
The English Premier League (EPL) is the most popular sports league in the world, with an audience larger than the UEFA Champions League and the Bundesliga combined. In the 2022/23 season, the Premier League had a total audience of 3.23 billion, with matches broadcast in 712 million homes in 190 countries.
According to Nielsen, 2.01 billion viewers watched live matches during the season, with a further 1.22 billion tuning in for highlights and other related programming. Premier League clubs also have a significant social media presence, with a combined fan base of more than 500 million across platforms including Facebook, Instagram, TikTok, X and YouTube.
History of Nottingham Forest
Nottingham Forest is a football club with a long history, founded in 1865. It is one of eight clubs, including Liverpool, Ajax, Bayern Munich and Real Madrid, to have won consecutive European titles. Nottingham Forest also have a significant social media presence, with over 4.5 million followers. Among them, there are 1 million fans on Facebook, 670,000 fans on X, 1 million fans on Instagram, 1.2 million fans on TikTok, and 184,000 subscribers on YouTube.
About Floki
Floki is the cryptocurrency for community members of the ecosystem and the utility token of the Floki ecosystem. Floki aims to become the world's most well-known and widely used cryptocurrency, focusing on utility, charity, community and marketing. Currently, Floki has more than 490,000 holders and has established strong brand recognition around the world with strategic marketing partnerships.
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Contact Details
Head of Community Relations
Pedro Vidal
Floki
Marketing@floki.com
