PANews reported on August 14 that according to an official announcement from Crypto.com, Crypto.com and UEFA announced a cooperation agreement, making Crypto.com the first and only global cryptocurrency platform partner of the UEFA Champions League. This multi-year cooperation will make Crypto.com the official global sponsor of the UEFA Champions League.
The partnership will bring unique fan experiences by creating memorable match moments and driving fan engagement between football and cryptocurrencies. Sponsorship content includes in-stadium events, broadcast integrations and innovative advertising campaigns. Crypto.com’s brand will be officially unveiled at the UEFA Super Cup on August 14.
It is reported that the UEFA Champions League is an annual club football tournament organized by UEFA, which brings together the champions and some runners-up of the top leagues in various European countries. It is one of the highest-level events in world football and has attracted the attention of audiences around the world.