According to PANews, Google released an update to its financial products and services policy, and will update its cryptocurrency and related product policies in January 2025 to clarify advertising scope and requirements.
From January 15, 2025, cryptocurrency exchange advertisers in the UK will need to meet the requirements and obtain Google certification before they can promote products and services.
In the UK, advertisements for cryptocurrency exchanges and software wallets registered with the Financial Conduct Authority (FCA) are allowed, subject to compliance with local laws.
Hardware wallet ads can promote the function of storing private keys of encrypted assets, but they do not provide trading services and must comply with local laws. Advertisers must also obtain Google certification.