According to Odaily, Floki has announced its sponsorship of the 2024 World Tennis League (WTL) as part of its strategy to expand its presence in the United Arab Emirates. The event is scheduled to take place from December 19 to 22 at the Etihad Arena in Abu Dhabi.
Floki's branding will be prominently displayed throughout the venue, including on the tram tracks and all digital assets such as LED boards, large screens, and backgrounds. This sponsorship marks a significant step for Floki in increasing its visibility and engagement in the region, aligning with its broader business objectives.