Lamborghini signs deal with altcoin company, price soars immediately

Automobili Lamborghini and Animoca Brands, which develops digital property rights in the gaming world with the metaverse, announced their collaboration to shape brand interaction in the automotive sector.

This collaboration aims to combine the strengths of both companies to offer unique experiences to Automobili Lamborghini fans and customers.

The price of the token affiliated with Animoca Brands has increased

Animoca Brands hosts The Sandbox, one of the largest projects in the metaverse space. The Sandbox's own token, SAND, began to gain value after the agreement with Lamborghini.

According to TradingView data, the price of SAND rose more than 5 percent to $ 0.2475 after falling to $ 0.2340.

Two partners selected for Lamborghini project

This step symbolizes the combination of automotive excellence with innovative digital technologies and puts Automobili Lamborghini at the forefront of innovation and community development.

Motorverse, a global ecosystem for digital vehicles, racing games and motorsport culture created by Animoca Brands, and creative design studio and technology company Gravitaslabs have been selected as exclusive partners for this initiative.

This partnership aims to offer Lamborghini fans unique experiences in the digital environment.