This article is from Medium, the original author is Hooked Protocol, Odaily Planet Daily translator | Moni

Web3 social network Hooked Protocol officially released its roadmap for 2023.

Hooked Protocol's mission remains unchanged - that is, it hopes to become the entry layer for large-scale adoption of Web3. In 2023, Hooked Protocol's focus will be on continuously consolidating and iterating the foundation to better serve the entire Web3 community. Specifically, it includes -

1. Bring diversified products and enhanced gamified learning experience to global users.

2. Build a community through Hooked's SocialFi system where members can share, contribute, and make the most of their social connections.

3. Establish a self-sustainable ecosystem and maximize the efficiency of resource allocation through bilateral economic cooperation.

This article will elaborate on Hooked Protocol's overall product strategy and plan, product milestones, and detailed information for each milestone. Subsequently, Hooked Protocol will release a quarterly product plan at the beginning of each quarter.

1. Global Market Expansion

Hooked Protocol will continue to improve its user acquisition channels based on the following data sets:

1. On-chain and off-chain data of the first product Wild Cash.

2. Regional user behavior research data.

3. User journey research data.

With the milestone launch in Nigeria, Hooked Protocol will increase its presence in Southeast Asia, Latin America, the Middle East, and Africa, a region with a total population of approximately 3 billion people, some of whom have previously been exposed to Web3 and others who are eager to join it.

With previous experience and understanding of users in these regions, Hooked Protocol is confident that it can serve the local communities and bring them into Web3.

2. Continuously enrich content and platforms

Hooked Protocol is now developing diverse and interesting content to provide users with an immersive and inquisitive learning experience by offering tailored interactive and gamification platforms and features.

1. Hooked Protocol Content Type

Professionally Generated Content (PGC): Professionally generated and curated in-house educational content will be distributed through diversified gamified multi-channels to provide Hooked community members with best-in-class content.

User Generated Content (UGC): Provide tailored incentive mechanisms and monetization solutions for UGC contributors, and encourage more Hooked community members to continuously create UGC educational content.

2. Gamified learning platform

Internal products:

(1) Gamified Q&A Platform: Based on the success of Wild Cash, we will develop more gamified Q&A platforms to help users quickly understand basic terms and knowledge of Web3.

(2) Knowledge sharing platform: New knowledge graph-based platforms enable users to post questions and exchange answers and ideas.

Third-party platform:

By leveraging existing platforms with a certain user base in the market, as well as Hooked Protocol’s PGC gamified educational content and community influence resources, efficient content distribution and viral spread can be achieved.

In order to encourage and guide Web3 newcomers to actively participate in the ecosystem, Hooked Protocol will also adopt an enhanced incentive mechanism, equip community members with social graph elements, implement a community hierarchy system across platforms, and then lay a more solid foundation for the SocialFi system.

3. SocialFi Innovation

As a Web3 learning and onboarding platform, content is fundamental to maintaining a vibrant, sustainable, and self-developing community. Hooked Protocol is developing a number of SocialFi features and mechanisms to reward members who actively participate and contribute to high-quality content and continue to cultivate the Hooked community. These features include:

1. Recommendation: An incentive-driven recommendation mechanism and user growth engine that enables Web3 native community influencers to form their own social groups by inviting, recommending, and engaging in social relationships.

2. Social Groups: Form social groups led by community influencers. This approach can speed up the Web3 entry process for internal members and provide them with conditions and solutions for effectively managing and monetizing social groups.

3. Sub-DAO: With the help of social graph elements and community rating system, sub-DAOs centered on certain Web3 topics are initiated and formed, allowing influencers to share knowledge with their peers, improve their credibility and reputation, and enable them to better utilize and monetize community resources.

4. Hooked DID (decentralized identity):

Hooked DID is a unique identification of community members, each of whom is associated with the community, including their expertise, social groups, Sub-DAO associations, and contributions to the Hooked Protocol community;

Hooked DID will also become the primary tool for logging into the Hooked Protocol ecosystem infrastructure, allowing community members to seamlessly access any platform in the Hooked ecosystem using a unified login system and securely record interactions on the blockchain.

4. Community Building

The goal of Hooked Protocol has always been to let the Hooked community determine the direction of the platform and govern the platform through all SocialFi features and solutions provided by Hooked innovation. In 2023, Hooked Protocol plans to carry out the following community work:

1. Mentorship mechanism: Identify Web3 native community influencers and empower them with mentorship and leadership skills so that they can become mentors and leaders of social groups and sub-DAOs. By working closely with the Hooked team, we will simplify the entry threshold for Web3, promote trust, and drive future governance of the Hooked community.

2. ClassDAO: This is a Web3 knowledge sharing and learning decentralized autonomous organization composed of sub-DAOs with a sound governance mechanism, which encourages more Hooked community members to commit and thrive and become mentors of ClassDAO, forming a virtuous circle.

As the community continues to grow, and with the support of the above systems and mechanisms, Hooked Protocol will cultivate and maintain a self-growing community. The number of new members will continue to increase with the large-scale adoption of Web3, and existing members will be able to actively participate and utilize SocialFi, mentors, and the ClassDAO system.

5. Formation of Ecosystem

In order to get more users to join Web3, Hooked Protocol recognizes the importance of enriching users’ gamified social learning experience and expanding Hooked’s influence in the entire Web3 industry, so it will try to:

1. Develop fault-tolerant Web3 infrastructure: such as DID and built-in wallets, so that users after Web3 conversion can better explore the Hooked ecosystem with minimal learning curve.

2. Build and authorize new products: Based on data-centric user knowledge capabilities, Hooked Protocol will initiate internal new product development work and use unique resource authorization to promote new product development projects.

3. Collaboration with strategic partners: The Hooked Protocol ecosystem not only includes internal projects, but also works with the Web3 community to serve users with different needs and habits. Frankly speaking, Hooked Protocol can’t do everything, so it plans to look for projects with the same mission (ie: developing Web3 for everyone) to establish strategic partnerships.

As more users and businesses adopt Web3, Hooked Protocol will provide a Web3 marketplace that drives bilateral economic activity, connecting community members with applications/businesses, and will also contribute to the next generation of business models and long-term sustainability of the Hooked ecosystem.