Hello crypto enthusiasts! 🚀

Gabriele Giancola, founder of Qiibee, says many brands fail at Web3 because they don't invest enough time or resources. In an interview with Cointelegraph, he explained that companies that just “dip their feet” in blockchain don't see the real benefits.

🔹 A study by Polygon Labs, Google Cloud and Accenture suggests that Web3 can improve loyalty programs.

🔹 Giancola mentions that when BTC goes up, they receive calls from banks interested in crypto collaborations, but when it goes down, the projects stop.

What do you think? Comment below!