Fintech is a unique sector where a specialized approach is required to reach the target audience effectively. Fintech projects need to ensure that the PR agency they select has a wealth of experience in the sector and can successfully navigate the challenges faced by fintech companies when they are trying to build their brand, expand their audience and weather crisis situations.

We have selected the best fintech PR agencies in 2024 which are specialized in PR and marketing for fintech clients.

Here are the best fintech PR agencies in 2024:

• MarketAcross

• Clarity

• Vested

• Spark PR

• Cognito

• Headland 

• Cryptoken Media

The best fintech PR agencies in 2024 – A closer look

Now, let’s take a closer look at each firm that made our shortlist of the best PR agencies for fintech companies.

1. MarketAcross

Although not exclusively focused on fintech, MarketAcross is one of the most established public relations and marketing firms in the cryptocurrency space, providing content solutions for nearly a decade.

The company is known for its top-notch content production by leading editors and writers. This has allowed MarketAcross to attract an impressive client roster, including major players like Binance, Polygon, Bybit, Polkadot, Tron, and Huobi.

MarketAcross produces blockchain public relations content with contributions from some of the best editors, writers, and content creators in the industry. Altogether, MarketAcross stands out not only as a premier crypto PR firm but also as one of the top cryptocurrency consulting firms.

Here’s a quick overview of the services provided by MarketAcross:

• Press relations

• SEO

• Reputation management

• Content distribution

• Messaging strategy

2. Clarity

Clarity is a full-service digital marketing and communications agency that provides broad range of services that help companies scale their business, generate more leads, grow their brand awareness and maintain a good public reputation.

Although Clarity works with companies in a variety of sector, the company has worked with numerous notable fintech clients, including Monzo, Wise, Zilch and Sweatcoin. The company has also provided its services to traditional companies in the finance and investing sector, for example Invesco.

Clarity offers its services to fintech companies of all sizes, ranging from startups to mid-sized companies that are on their way towards an IPO. Notably Clarity can also help clients navigate regulatory changes in the markets they’re targeting.

Here’s a quick overview of the services offered by Clarity:

• Reputation management

• Business scaling

• Brand awareness growth

• Product launch support

• Lead generation

• Expansion to new markets

• Improving ROI and business performance

3. Vested

Vested provides a full range of communications services and specializes in companies operating in the financial sector. Vested works with clients operating in fintech, wealth management, banking, insurance, real estate and other sectors related to finance.

The company’s list of fintech clients includes the likes of Grayscale, LMAX Group, Elliptic and Yieldstreet, but Vested has also worked with some of the world’s biggest financial companies including Morgan Stanley, Goldman Sachs and American Express.

Vested has a long history of working with fintech clients, and this extensive experience allows the company to closely understand the challenges faced by financial technology companies.

Here’s a quick example of the services Vested provides to clients in the financial sector:

• Public relations

• Executive communications

• Digital marketing and social media

• Brand and corporate reputation management

• Crisis communications

• Content creation

4. Spark PR

Spark PR is a public relations company that provides a diverse range of services.

The firm has been operating since 1999 and has accumulated an impressive list of clients. Spark PR has worked with notable fintech clients such as Chime, LendingTree and Wise. However, the firm’s portfolio of clients also includes major companies from other sectors such as Barclays, Activision Blizzard, EA, Audible and ASUS.

Notably, Spark PR can also provide services tailored to clients from the crypto and blockchain industry.

Here is what clients can expect from Spark PR:

• Media placement

• Messaging strategy

• Digital marketing strategy

• Social media management

• Paid media

• Web development and design

5. Cognito

Cognito is a PR agency that specializes in serving clients in the finance and technology sectors. The company provides a range of services that help fintech clients grow their brand’s profile, acquire customers and maintain a good public image.

The firm has more than 100 active clients, and employs over 80 consultants. In addition to companies in the fintech space, Cognito also works with clients in professional services, retail finance, wealth management, commercial and investment banking, and more.

Here’s a brief overview of the services offered by Cognito:

• PR & communications

• Social media marketing

• Influencer marketing

• Search engine marketing

• Branding and design

• Reputation and crisis management

6. Headland

Headland is a leading UK-based PR agency which works with a variety of major clients, including fintech companies. The company collaborates with top media houses to publish timely news and captivating stories about their clients with the goal of attracting and earning the audience’s trust.

Headland has a very impressive list of clients, having served companies such as Accenture, TikTok, Danone, Tata Steel and many others. Here is a quick list of services that clients can obtain from Headland:

• Corporate communications

• Digital communications

• Crisis communications

• Employee engagement

• Investor relations

7. Cryptoken Media

Cryptoken Media provides a comprehensive range of marketing tools, from PR services to influencer marketing. Specializing in blockchain clients, they have served over 130 companies in the crypto industry, including exchanges, wallets, DeFi protocols, casino and betting platforms, NFT, and Metaverse projects.

Cryptoken Media is an excellent choice for businesses that are just starting out and have limited marketing and PR budgets. They offer a free marketing strategy plan tailored to the specifics of the client’s crypto project.

The firm provides an impressive range of digital marketing services – here’s a sample:

• Content marketing

• Email marketing

• Influencer marketing

• Social media marketing

• Native advertising

• Programmatic advertising

The bottom line

Companies in the fintech sector have a wealth of options when it comes to PR agencies that can cater to their specific needs with high-quality services. Hopefully, our list has helped you identify agencies that will help you reach your business goals, regardless of which stage your fintech company is currently in.

If you are also interest in PR agencies that cater specifically to clients in the crypto and blockchain sector, make sure to check out our list of the best crypto PR agencies.