Kraken, a centralized cryptocurrency exchange, announced a global brand partnership with Tottenham Hotspur football club on July 16.
The exchange will become the first official crypto and Web3 partner and the official sleeve partner for the clubâs menâs and womenâs teams.
The partnership aims to improve the fan experience and focus on bridging the knowledge gap between fans and crypto.
Related: Krakenâs Jesse Powell donates $1M in crypto to Trump campaign
Tottenham Hotspur meet Web3
Ryan Norys, Tottenham Hotspurâs chief revenue officer, explained that the club aims to âdrive innovationâ in its partnership with Kraken, who he describes as âa true leader in its field.â
âWe look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership."
Mayur Gupta, Krakenâs chief marketing officer, explained that the clubâs supporters and the crypto community have a âpassion for what they believe in.â
âKraken has a vision that crypto, like football, should be accessible to everyone. Weâre therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans.â
Related: German govât offloads 900 Bitcoin, 400 BTC sent to Coinbase and Kraken
Kraken co-founder's $1 million Trump donation
Jesse Powell, the co-founder of Kraken, recently announced in an X post that he donated $1 million to former United States President Donald Trumpâs 2024 presidential campaign.
The donation, mostly comprised of Ether, was given by Powell due to his support for Trumpâs pro-crypto policies and being âthe only pro-crypto major party candidate.â
Despite the recent assassination attempt on July 13, Trump still plans to attend and speak at the Bitcoin Conference in Nashville, Tennessee.
Related: Lessons from CertiK's dispute with Kraken
Football goes crypto
On May 29, Cristiano Ronaldo announced his continued expansion into Web3 with a new non-fungible token (NFT) collection with Binance.
The âForever Worldwide: The Road to Saudi Arabiaâ NFT collection aims to commemorate his career highlights from humble beginnings to football fame.
The shift toward crypto in the football industry continues to accelerate as clubs ramp up efforts to increase fan interaction with the clubs through cryptocurrencies and NFTs.
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