"Hamster Kombat" triggers surge in sales of massage equipment in Russia
In the world of digital entertainment, gaming is more than just a pastime; it can have a significant impact on the real economy. This is perfectly reflected in the recent popular TON blockchain game "Hamster Kombat". According to a report by the Russian media "Vedomosti", with the popularity of "Hamster Kombat", sales of electric massage equipment in Russia have surged, showing the potential driving force of digital games on the physical market.
"Hamster Kombat" is a viral game popular on Telegram. Players earn game coins by constantly clicking on virtual characters on the screen. These game coins can be used to upgrade and complete daily tasks. The game's simple yet addictive mechanics have attracted millions of players around the world, reaching 200 million users in just 73 days and adding 4 to 5 million new users daily. Even though the game doesn't offer real-life cash prizes, its popularity remains unstoppable.
The report mentioned that Russian e-commerce website Wildberry’s sales of electric massage equipment almost tripled in June, with an increase of 179%, while competitor Ozon also reported that sales increased by 33% between June and July. . Behind this phenomenon is the innovative way that players use massage guns to automate operations in order to bypass the monotonous process of clicking to earn coins in the game. This kind of innovation not only demonstrates gamers' passion for staying ahead of the game, but also shows new uses for physical devices in digital gaming.
Wildberry even writes on the promotional materials for the massage equipment: "This equipment is perfect for Hamster Kombat" and "The choice that can make you a Hamster Kombat billionaire."
Source: Wildberry Wildberry’s promotional material for the massage equipment states that the equipment is “perfect for” the Hamster Kombat.
Picture source: Wildberry Wildberry’s promotional material for massage equipment reads: “The choice that can make you a Hamster Kombat billionaire.”
Memecoins and the economic impact of digital entertainment
Although "Hamster Kombat" involves cryptocurrency, currently users cannot cash out their virtual earnings, making it not a true "play and earn" model. However, players are looking forward to the upcoming airdrop event, which will add a new sense of excitement and anticipation to the game. The game's anonymous development team has yet to comment on the use of massage guns, but it's certainly getting a lot of attention.
"Hamster Kombat" is not only simple and attractive in terms of game mechanics, but also combines cryptocurrency and blockchain technology to become a cultural phenomenon. The game has its own YouTube channel with over 33.4 million subscribers, and its videos have racked up millions of views, demonstrating its strong reach and appeal.
Source: Youtube Hamster Kombat’s Youtube channel has over 33.4 million subscribers
The success of the game also demonstrates the driving role of digital entertainment in the real economy. The surge in sales of electric massage equipment is the best example. This phenomenon not only highlights the cultural influence of "Hamster Kombat", but also demonstrates its role in promoting cryptocurrency and blockchain technology. The popularity of games not only drives the sales of game-related accessories, but also shows the real impact of digital entertainment on the economy.
From the success of "Hamster Kombat", we can see that meme coins and blockchain games are not only trends in the virtual world, but can also have a positive impact on the real economy. This undoubtedly provides a better way for the future combination of digital entertainment and economy. Lots of possibilities. In the future, with the further integration of games, social media and digital currency, we may see more similar phenomena, further changing our understanding of the relationship between digital entertainment and the real economy.
[Disclaimer] There are risks in the market, so investment needs to be cautious. This article does not constitute investment advice, and users should consider whether any opinions, views or conclusions contained in this article are appropriate for their particular circumstances. Invest accordingly and do so at your own risk.