TechFlow reported that according to Reuters, ChatGPT developer OpenAI is developing a new artificial intelligence model in a project codenamed "Strawberry", according to people familiar with the matter. The plan is ongoing, and it is currently unclear how far "Strawberry" is from being launched.

Even within OpenAI, how Strawberry works is a closely guarded secret, according to people familiar with the matter.

An internal OpenAI document describes a project using the Strawberry model to enable the company's artificial intelligence to not only generate answers to queries, but also to plan enough in advance to navigate the internet autonomously and reliably to perform what OpenAI calls "deep research."