Original source: Chainwire
iGaming platform BC.GAME has signed a landmark deal to become the "Official Principal Partner" of English football club Leicester City for $40 million, according to Leicester City's announcement on July 5. The partnership is one of the most important in Leicester City's history, and BC.GAME's branding will appear on the front of Leicester City's men's starting lineup and substitute jerseys starting in the 2024/25 season.
In addition, BC.GAME will launch its proprietary cryptocurrency $BC, which is the native token of the BC.GAME platform and aims to provide unique value to token holders and platform users through various incentives and practical functions. $BC is not only a governance token, but also a utility token for BC.GAME gaming platform products.
Introducing $BC: Improving the iGaming Experience
BC.GAME launches $BC, a new cryptocurrency designed to enhance the player experience on the platform. Responding to extensive community feedback, $BC aims to provide users with a more integrated and rewarding experience. This token will be at the heart of the gaming ecosystem, enabling in-game purchases, exclusive feature access, and more.
The launch of $BC marks an important step in the development of the platform. This cryptocurrency will not only enhance the gaming experience, but also foster a sense of community among players. By integrating $BC into the platform, BC.GAME ensures that users can enjoy seamless transactions and exclusive benefits that were previously unavailable.
Since 2019, BC.GAME has been a significant supporter of the Bitcoin Lightning Network, demonstrating its commitment to advancing the crypto space. To reflect this support, BC.GAME innovatively changed the "B" on its jersey to "₿". According to 1ml.com's ranking, BC.GAME's node ranks 16th, further demonstrating its important role in the crypto community.
Robust Token Economics and Growth Strategy
To support the growth of $BC, BC.GAME plans to implement community airdrops, liquidity mining, and a comprehensive marketing strategy. These initiatives are based on a robust token economics framework and are expected to create an active market and bring continuous value to users. Community airdrops will reward early supporters and active users, while liquidity mining will ensure that $BC remains stable and valuable.
BC.GAME's comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts are designed to increase awareness and adoption of $BC, ensuring its success in the competitive crypto market.
Strategic partnership with Leicester City Football Club
BC.GAME has also reached an important cooperation with Leicester City Football Club, which will run from August 2024 to May 2026. According to the agreement, the BC.GAME logo will appear on the Leicester City team's uniforms, greatly enhancing the platform's global visibility.
Acclaimed for its surprise Premier League title in 2016 and FA Cup win in 2021, Leicester City is a club with a rich history and passionate fans. This partnership is in line with BC.GAME's strategy to connect with renowned sporting entities and leverage the club's international appeal. The partnership will not only increase BC.GAME's brand awareness, but will also provide Leicester City fans with new opportunities to engage with the team.
About BC.GAME
BC.GAME is an innovative online casino platform that continuously redefines industry standards. BC.GAME is committed to providing innovative solutions, creating a safe, fair and professional service environment. By utilizing the most advanced blockchain technology, BC.GAME ensures the highest standards of security and fairness for users.
Contact information
Olivia Dixon
BC.GAME
oliviadi@bcgame.com