Amid the current market downturn, a new cryptocurrency called DOGS has suddenly become popular. The coin has attracted widespread attention with its unique black and white dog image, which is inspired by Telegram founder Pavel Durov's mascot Spotty.
Officials said that the DOGS token is the best embodiment of the Telegram spirit. It not only demonstrates the vitality and culture of the community, but also creates a unique product that is both interesting and strongly community-driven by introducing the image of Spotty into the crypto world. The emergence of this token seems to foreshadow its potential to make waves in the cryptocurrency market.
Some observers have noted that Pavel Durov previously appeared to own a husky dog that resembled DOGS, further adding to the appeal of the new currency.
Pavel Durov has stopped updating his Twitter account for the past two years. Nonetheless, it can be observed from his previous tweets that he shows a significant preference for specific black and white dog images. In a period when the TON ecosystem lacks representative MEMEs, this viral black and white dog image that can spread quickly through Telegram shows the potential to become a cultural symbol; especially when the market undergoes a short-term reshuffle, such MEMEs are undoubtedly worthy of More attention from all involved.
There is no threshold to participate in DOGS activities, open to everyone
Joining the DOGS campaign is as easy as visiting the corresponding Telegram channel and points will be automatically distributed based on participation.
Once you enter the Dogs bot channel, your Telegram account will be rated based on how long you have been registered and how active you are, and points will be allocated accordingly. In addition, accounts that have activated Premium services will receive additional points.
The key feature of Dogs is that it uses a familiar invitation mechanism, which is also the main reason why it quickly swept the entire social platform in just half a day.
After testing, a four-year-old Telegram account can get about 3,000 points after joining a channel.
Currently, the exchange ratio of points to tokens has not been made public, and the project’s Twitter account seems to have not been fully established, so all the details are still unclear. However, as long as you have a Telegram account, you can claim the relevant rewards, which shows that the project has made a lot of preparations to expand its influence.
Since participation does not require registering a wallet or understanding complicated rules, this barrier-free participation method will undoubtedly attract many people to try. Interested participants can click on the link to see how much DOGS they can get.
So far, the project has shown strong appeal and has successfully attracted more than one million users to participate. The project team also released a celebratory message in the channel.
Why has this project quickly gained so much attention?
Although TON+Telegram has always emphasized its commitment to achieving mass adoption, the development of its infrastructure has not yet met this vision. Since the emergence of Notcoin, the industry's expectations for a second breakthrough have continued, although this phenomenon has not yet been realized. In addition, the previously popular hamster game was widely reported because the average income of its participants was not enough to cover the cost of electricity, which undoubtedly brought a helpless sense of persistence to those who invested in TON+Telegram's mini-games.
The market's hope for TON to break out of the circle again is mainly pinned on Memecoin. In the recent market situation, the resilience shown by Memecoin in the price crash and the out-of-circle effect of the TON ecosystem led by Notcoin have attracted the attention of a large number of retail investors, who have placed their bets on the combination of "Meme+TON". This year, the combination of these two strong concepts continues to inspire people's imagination.
The concept of "founder pets" is not unfamiliar to players. It essentially transplants the meme hype concept of other sectors into the TON ecosystem. Although this approach seems to lack innovation, with the current market's high expectations for TON Meme, the Dogs project may have just caught the best opportunity.
Currently, the project is still in its early stages, and users can earn points by registering and inviting others. Although more features have not yet been launched, the project has demonstrated its social communication characteristics in less than a day.
Whether the driving force behind it is the strategic layout of veterans or the lucky help of emerging teams, the project has achieved an effective cold start in public awareness through viral social media promotion.
As the project spreads rapidly, a large number of fake websites may appear on the market to use the name of the project to mislead users. Therefore, users need to remain vigilant and act cautiously during participation.