Ahead of the Summer Olympics in Paris, Michel Cadeau proposed that the Prime Minister's Office introduce blockchain tickets for all major sporting events at the Olympics. Tickets will be rotating QR codes transmitted via blockchain technology, with NFT tickets sent days before the event.

Professional athletes using NFTs can create new streams of income that continue even after their active careers end. Agencies like Young Money APAA Sports are now providing their clients with their own digital player cards, allowing athletes to profit from their name, image and likeness, as well as collect royalties on any subsequent sales.

Web3 games allow fans to become general managers of their favorite teams, combining the real and virtual worlds. Games using blockchain as the core technology enable users to own, trade and manage digital assets, and use cryptocurrency to combine investment with strategy and entertainment.