Nasdaq-listed software firm MicroStrategy (MSTR), the largest institutional holder of Bitcoin, announced a 1-for-10 stock split on Thursday. The split will occur on August 1, and shares will be distributed after market close on August 7. The company said the split would make its shares "more accessible to investors and employees." 📈🎉

MicroStrategy's share price has more than tripled in the past year, reaching an all-time high of over $1,900 in March when BTC rose above $70,000. Shares are up 6.8% today to $1,300.

MicroStrategy is often viewed as a leveraged play on the Bitcoin price. The company regularly issues corporate debt to raise funds to purchase more Bitcoin for the treasury. After its last acquisition, the company owned 226,331 BTC, worth over $13 billion.

Stock splits are common among publicly traded companies whose shares have gained significant value. A split doesn't change the company's valuation, but it could lower the share price, making the stock more psychologically accessible to small, retail investors.

Do you think this will increase demand for MicroStrategy's stock? We are waiting your comments! 👇