Author: Zixi.eth
The Ton ecosystem is still in its early stages. Ton has great potential, but projects in the Ton ecosystem may not have a chance for large funds.
1. After Ton started to build its ecosystem in the second half of last year, we saw the first wave of the Ton ecosystem explosion this year. Overall, the Ton Foundation has very good execution capabilities and it took less than a year to take shape.
2. Ton foundation is very clear about what should be decentralized and what should be centralized. For example, wallets and payments should be centralized, which was one of WeChat's core competitiveness back then, and Ton is also very clear about it. Only when the problem of fund custody security is solved (everyone will trust TG's technology, and wallets will not be lost), funds are simply paid (no need to use cumbersome bank card payments, all on-chain with Ton/U), and it is simple and easy to use (no need to go to metamask or okx wallet, or jump 78 times when buying things on Taobao in the early years), can the web3 version of WeChat payment be truly realized. Other ecosystems adopt the idea of crypto native, outsource everything, and encourage the community to do it.
3. Ecosystem project profit models no longer need to be simple web2/3 projects, and profit models have begun to diversify. The Web2 model can collect advertising fees, sell users to exchanges, sell value-added services in games, charge subscription fees, and not issue coins. The Web3 model can charge financial protocol fees such as defi, sell NFTs, and issue coins.
4. The characteristics of TG are that it has basic traffic and solves the payment problem. These users have certain crypto knowledge, but the users are scattered in low-value areas, and the unit value of most users is not high. Does this mean that Ton should not make web3 financial tools, but should be more inclined to web2 traffic strategy?
5. Ton ecosystem itself is an HTML5 web2 company, but it adds blockchain at the payment/settlement level. Similarly, why do these projects have to add Ton? In theory, it is entirely possible to use tg's traffic, and then use polygon, or solana, or other L2. Returning to the essence, TG has traffic, and Ton provides settlement. Other ecological projects do not have to start from scratch, they can just add Ton (just like travala booking air tickets and hotels, Oobit crypto payment, Ton is a good embellishment, not the core)
6. The TVL on the chain is growing fast, but it is limited by the small market value of Ton, so the ceiling will be relatively small. DeFi should still be done on BTC and Ethereum. However, Ton is different from BTC and Ethereum. Ton's chips are relatively concentrated. Do Ton's core stakeholders have financial needs? I am personally conservative about innovation on the asset side that is not BTC and Ethereum. This is no longer the era of DeFi and finance.
7. TG is a completely unregulated environment. This means that those who do traffic and casino business are completely free from legal supervision.
8. At present, it may make more sense to do business on the project than to invest in it. A large number of projects have already achieved considerable income, such as Catizen, which has an income of more than 10 million US dollars, and Hamster, which has a daily income of one million US dollars. However, as an investor, the profit and loss ratio is not high.
9. The life cycle of projects here may be shorter. For example, most users of Catizen and Hamster are freeloaders. Once the token is issued, the freeloaders will dump the market, and the project will basically end by 50%. Is it possible to evolve into an extreme ROI business?
10. Crowdsourcing projects may be naturally suitable for TG. It is also because TG gathers a large number of non-high-value people (the user profile may be a bit similar to YGG). Are crowdsourcing projects with positive cash flow suitable for TG? For example, data labeling, data collection for autonomous driving, and food delivery.
1/n TG is currently the fifth largest social platform, founded by the Durov brothers in 2013. Ton was established in 2017, the mainnet was launched in the second half of 2021, and it was not until 2023 that it began to officially promote and operate. Ton's comparable objects are Solana and Base, because both Solana and Base are high-performance public chains with obvious 2C attributes. Solana was previously backed by FTX, Base was backed by Coinbase, and Ton was backed by TG, all of which had certain traffic carriers. Judging from the current Weekly active wallet, Ton's growth has surpassed Base, and is currently close to half of Solana. At present, Ton's approach is a comprehensive copy of WeChat applets, starting its own unique web3 journey. (Image source: folius ventures)
2/n In 2013, the Durov brothers founded TG; in 2018, Pavel Durov launched TON and raised 1.7 billion US dollars in ICO; in 2020, under the entanglement of the SEC, TG gave up the leading development of Ton; at the same time, the TON community established the Ton Foundation to continue to lead the development of Ton; in September 2021, the main network was launched and the coin was issued; from 2021 to the beginning of 2022, the Ton foundation and miners accumulated 80%+ Ton chips; in September 2023, TG announced an exclusive cooperation with Ton, and the ecological strategy was fully copied and pasted from WeChat applet; in February 2024, Pantera invested $300m in Ton; in April 2024, Tether began to deploy USDT on Ton, and users could start transferring money through TG; in June 2024, Notcoin/Hamster/Catizen and others began to become popular on TG.
The risk of highly concentrated 3/n chips needs to be considered. There are two types of contract addresses: Small Givers and Large Givers. The latter distributes more tokens each time (100,000 each time instead of 100), but requires more computing power. Telegram launched token mining on July 6, 2020, transferring tokens to 20 contracts through system addresses, which distribute tokens. Mining lasted from July 6, 2020 to June 28, 2022, but almost all tokens were distributed in the first 51 days: From July 6, 2020 to August 26, 2020, Large Givers distributed 4.8 billion (96%) tokens, and Small Givers distributed 9.9 million tokens (0.2%); From August 27, 2020 to June 28, 2022, Small Givers distributed 117.3 million tokens (2.35%). It is worth noting that a total of 3,278 unique addresses participated in mining, but only 248 addresses participated in the Large Givers distribution. Therefore, we know that 96% of the TON supply was distributed to 248 addresses. Furthermore, these 248 addresses are closely connected: we found that many groups of miner addresses are connected to each other and have the same patterns, such as the start and end time of mining or the operation of mined coins. We also found some retail activities, but most of the token supply is mined by a group of interconnected whales. Source: Whiterabbit
4/n Judging from the structure of the chain, it seems to be a good technical route in 2021. The chain is modularized directly. The development language of Ton is different from the mainstream web2 and the solidity of Ethereum EVM. Ton has developed TVM (Ton virtual machine) and uses Fift, FunC and Tac for programming. These three languages are special development languages on Ton and are relatively new. The overall developer ecosystem is relatively early, mainly because the programming language is relatively early. FunC is a high-level language designed specifically for smart contract programming on the TON blockchain. It is a domain-specific, C-like, statically typed language. FunC is used to write smart contracts, which are then compiled into Fift assembly code and finally generate the bytecode of the TON virtual machine (TVM). Fift is a low-level assembly language, and FunC programs will be compiled into Fift assembly code. Fift is closer to the bottom layer and is usually not used directly to write smart contracts, but as an intermediate representation between FunC and TVM bytecode. Tac is designed to provide a higher level of abstraction than FunC while maintaining compatibility with the TON virtual machine. FunC is a variant of the C language, which is a bit like C/C++. Ton chose FunC because TG was written in C. Ton abandoned the crypto native idea of EVM solidity and defined its own function as assisting TG in building an ecosystem. This means that Ton is not designed for Web3 Geeks. More scenarios are landing on ordinary web2 users. To put it bluntly, it is a blockchain for TG users, so some technical shadows, such as high concurrency and asynchronous structure, refer to the architecture of web2. So from the perspective of the developer ecosystem, the play style is very web2+web3. This can be seen in the subsequent ecological development.
5/n Why is the ton ecosystem attracting everyone's attention now? 1. True web2+web3. TG dapp (mini program) has web2 as its main business, and crypto is just a value add. For example, games can generate a lot of income through web2 profit models such as advertising, and can avoid the original crypto model of spending money on marketing and data + listing + cutting a wave and running. In addition, through crypto global payment, cross-border e-commerce/overseas business/airplane and hotel reservations can have new payment expansion channels. 2. Low development cost. Most mini programs can be deployed through HTML5, and TON provides a series of technical development documents and templates, so that developers can complete the deployment without writing code from scratch. According to feedback, project parties with Web2 background can complete the deployment of a mini program within two or three days. 3. For Web3, the Ton ecosystem has opened up new possibilities for project parties, no longer obsessed with crypto native tracks such as Infra/DeFi, and supports developers to build products based on social, games, e-commerce, cross-border business and other fields, thereby broadening the scope of choice for project parties. Finally, when developers develop in the TON ecosystem, they can complete the interaction and integration of multiple products on the Telegram platform. For users, the mini-program applications of the TON ecosystem have obvious advantages in terms of interaction. Users do not need to leave the Telegram platform, and can complete one-stop interactive operations by clicking on the wallet mini-program, without switching to external wallets such as MetaMask. In addition, the wallet on Telegram already supports users to deposit funds with legal currency OTC, that is, users can directly use credit cards to purchase encrypted assets, realizing seamless interaction from capital injection to various applications on the chain.
6/n Below is the Ton ecosystem. Currently, games and social networking are hot. The current game ecosystem is mostly tapgames, i.e., click-click, match-3 and other rustic games. They mostly use HTML interface + crypto native economy + advertising fees for profit, but they have a large number of users and are currently popular. In the Ton ecosystem, games are still in a red ocean competition, but cross-border e-commerce, encrypted payment and other web2-oriented scenarios are relatively blue oceans.
7/n DeFi - TVL performance is not outstanding, after all, it is not a crypto native public chain. Ton's DeFi performance is relatively average, with an overall TVL of only 680 million, which is not even comparable to midstream L2 such as Linea and Blast, but it also makes sense. Ton has not advertised itself as a crypto native public chain since the first day of its development, so DeFi is not the focus of its ecological development.
8/n Stablecoin/payment/wallet - Priority strategy, payment ecology of web2 experience Since 2017, Telegram has actually been exploring its own business model, whether it is payment services, advertising, or ICO financing that was paused by the US SEC, but the final result is not ideal. Last year, Pavel Durov revealed that the annual cost of maintaining the normal operation of Telegram is about 630 million US dollars. According to the Wall Street Journal, by April 2021, Telegram had accumulated a debt of 700 million US dollars. Therefore, since 2021, Telegram has publicly issued excess bonds of hundreds of millions of dollars many times, and in March this year, it also obtained 330 million US dollars in funds through the sale of bonds. Telegram is often regarded as the Web3 version of WeChat. From the perspective of active users, Telegram and WeChat are not much different. WeChat has about 1.2 billion active users, and Telegram has 900 million and is still increasing, but the profit methods are far apart. Payment is the main commercialization path of WeChat. Compared with WeChat, Telegram will also choose payment. However, since Telegram is not regulated and cannot obtain mainstream financial regulatory licenses, it only has the Web3 payment route, and its founder Pavel Durov entered the Crypto industry very early. Since the beginning of this year, Ton has begun to focus on the stablecoin strategy, introducing USDT to the Ton chain and providing subsidies. Users who have passed KYC (including mainland Singapore, etc.) can stake USDT through TG's official wallet Ton space. Ton officials have given 50% APY, 3000U/two-month upper limit of rewards to attract deposits, and interest is paid in Ton coins. After two months of development, the issuance of Ton USDT has rapidly increased from 100 million to 500 million. Ton USDT can be transferred directly to friends through the wallet, just like WeChat transfers to friends. In addition, the money can be withdrawn, which is completely different from traditional on-chain payments.
9/n The staking ratio of a normal non-Ethereum public chain usually reaches more than 50%, and there will be a higher APY to attract miners. However, the staking ratio and reward ratio of Ton are relatively low. It is speculated that the reasons are: 1. Most of the chips are still in the hands of the Ton foundation/early miners; 2. There are very few chips circulating in the market, and the few chips and the number of pledgers need to be screened; 3. Reward ratio = inflation + gas fee, Ton's gas fee is relatively low (0.005*7=0.035U), which can only mean that the network activity is actually not as good as expected (this may be because most of the popular Ton ecological projects currently only have the expectation of issuing coins, and have not yet been fully launched on the chain), Ton's inflation is only 0.3%-0.6%, which means that most of the income from Ton staking comes from Ton gas fee, which is different from the measures taken by large public chains such as Solana.
10/n Catizen is a project made by an early web2 game team. In 2021, they made a project called tap fantasy, an idle H5 game on Facebook. Catizen is an idle synthesis game for raising kittens. Two low-level kittens are synthesized into high-level kittens. The higher the level of the cat, the higher the output. Users can use additional crypto tokens or U to buy additional functions to accelerate the output of kittens. Catizen's in-game revenue has exceeded 10 million US dollars, and this data was achieved within about two months after the game was launched. In June, the total number of catizen users exceeded 20 million, the DAU was about 2 million, the number of on-chain users exceeded 700,000, and the number of paying users was about 500,000. The on-chain user conversion rate remains at around 10%, and more than 50% of active users are paying users. Based on this, Catizen will gradually launch its own mini-game platform in the future and build itself into telegram 4399/steam.
11/n Hamster Combat is the most popular tap game on TG. Players earn coins by hanging up/clicking the screen/completing tasks, and consume coins to form a better team to get more coins. The overall trend is to hang up and cultivate. Hamster is very malignant - you can earn one coin by tapping once, and you need to click 1000 times to get 1000 energy. You need to wait for the automatic reply before you can click again. There are 6 opportunities to instantly restore energy every day; fission is also done well; the passive income from hanging up is only valid within three hours of exiting the game, and you need to re-enter the game after the timeout. Hamster is very popular in the Middle East and Southeast Asia, which is very similar to the logic of the gold-making gamefi in the past. But it is worth noting that Hamster has not issued tokens at present, which means that users only get "points" instead of real tokens. They are more like the party of hair. Hamster's income comes from advertising and importing new customers to exchanges. It is rumored that the daily advertising income is millions of dollars, and the paying group is the exchange.
12/n The other ecosystems are relatively small, so I won’t go into detail, just look at the pictures. For the tracks that the official has personally participated in, third parties may not have much chance to participate in them.