The blockchain ecosystem that powers cryptocurrency exchange Binance has announced the launch of a global “Be Binance” campaign in honor of the company's seventh anniversary. The campaign aims to expand the celebration for Binance's more than 200 million users worldwide. 🌍🎉

"Be Binance is a celebration of seven amazing years of support from our community," said Rachel Conlan, Chief Marketing Officer of Binance.

The campaign will include various activities such as face-to-face meetings, virtual meetings, exciting social media competitions and exclusive promotions. Events will take place in 19 countries around the world.

Additionally, during the event, Binance plans to host various giveaways through its social and community platforms such as Binance Square.

As part of the initiative, Binance Academy will invite users to participate in a week of 7YA Product Guides starting on July 9th.

The exchange recently collaborated with the Brazilian Football Federation (CBF) to introduce the first Binance Free Pass for Brazil's leading football league. This pass offers holders free entry to any game during the season, with the option to bring a companion.