The digital age, dominated by centralized tech giants, may be revolutionized by the rise of decentralization and Web3. 🌐💻 Instead of intrusive Web2 ads, users get control over what ads they want to see. New players such as AdEx, Idena, Coinzilla and Adshares offer decentralized advertising platforms where users can earn cryptocurrency for viewing ads. It promises greater transparency, control for users and an end to censorship. Decentralization promises to radically change the world of digital marketing and online advertising.