Understanding knowledge at noon
A went to buy cigarettes, the cigarettes cost 29 yuan, but he didn't have any matches, so he said to the clerk:
"Give me a box of matches by the way." The clerk didn't give it to him.
B went to buy cigarettes, the cigarettes cost 29 yuan, and he didn't have any matches either, so he said to the clerk:
"Give me a dime discount." In the end, he used the dime to buy a box of matches.
This is the simplest psychological marginal effect. The first type: the store's sense of making money index is 1. The second type: the store's psychological tendency is of course the first type. Similarly, this
psychology is also reflected in the buy one get one free trick. Customers think that if they don't have to pay for something, they will make money. In fact, it is all the psychological marginal effect.
This story not only shows the application of psychological marginal effect in consumer decision-making, but also provides useful inspiration for financial management concepts, that is, how to improve value perception, reduce costs and maximize overall benefits through clever strategies.
There will be more knowledge sharing, so please pay attention~~~