In the consumption upgrade in recent years, with the rise of new lifestyles, the extension of new aesthetic formulas, the coverage of new digital retail, and the birth of new social media, those simple and repetitive contents have lost the attention in the media monopoly era, and those new and cutting-edge brands that consciously and actively interact with content and a group of relatively indifferent traditional brands are standing on the competition stage at the same time. In order to analyze the current situation, I have listed a #zachxbt