Written by: Net1

The rapid development of Web3 brings a future with both opportunities and challenges.

Through innovative distributed architecture, nearly seamless user experience and strong decentralization, Web3 provides new possibilities for modern business models.

However, the lack of rapidly iterative tools and clear standards has always hindered the further development of Web3.

Today, the emergence of AI technology provides us with unprecedented tools to handle complexity and predict the future. Its machine learning and deep learning capabilities have significant advantages in mining the value of big data, solving complex problems, and achieving intelligent decision-making.

In the context of both opportunities and challenges, Holoworld came into being and was successfully selected into the seventh project accelerator of Binance Labs.

Holoworld AI is committed to solving the above problems and promoting the continued development of the Web3 market by deepening the integration of AI and Web3.

This article will analyze Holoworld's technology, industry strategy, and future plans.

Based on market difficulties

As the leading narrative of this round of bull market, the heat of AI track has never dissipated. The rapid iteration of AI technology and the continuous implementation of practical applications have also promoted the prosperity and development of Web3+AI track.

However, the current combination of AI and Web3 is still at a shallow level and cannot fully meet the needs of industry development.

The deployment of AI models in the Web3 environment is complex and resource-intensive, and requires professional knowledge for operation and maintenance, which is unrealistic for many Web3 projects. In addition, there is currently a lack of AI models suitable for the Web3 environment on the market. Many factors have jointly constrained the development of AI in Web3.

From the lack of AI technology that meets demand, to the difficulty in executing appropriate strategic deployment, to the scarcity of excellent AI talent, solving these difficulties requires a lot of time and resource investment, which makes many companies and organizations that want to deploy AI hesitate.

By providing a basic development kit, a friendly programming environment, and a wealth of SDKs and development tools, Holoworld has significantly lowered the technical threshold for deploying AI models.

In addition, technology alone is far from enough. How to enter the user's field of vision and capture their attention is a difficult point.

As an emerging AI platform, Holoworld has accumulated a large number of core users since its launch, which comes from the special cultural MEME communication path and strong cooperation resources to expand the communication scope and increase traffic.

So, what kind of AI platform is Holoworld?

Holoworld: A customizable virtual life

Holoworld is a sub-brand launched by the virtual character company Hologram. Before the explosion of generative AI, Hologram relied on VR+AR technology to generate 3D virtual characters for video and content creation platforms, such as customizing virtual characters for YouTubers (Vtubers).

At that time, Hologram's construction of virtual characters mainly relied on preset interactive scripts and simple rules, and the behavioral responses of virtual characters mainly relied on manual programming of data in the background, which was unable to achieve high-level intelligent interaction and emotional simulation of virtual characters.

With the arrival of the wave of AI technology innovation, Hologram has seen a new development direction for AI+virtual characters, and launched the AI ​​application layer project Holoworld AI, introducing technologies such as natural language processing, machine learning, and behavior simulation to give virtual characters high intelligence and interactivity, providing users with a next level of user experience.

For example, Holoworld can use the historical content of the bound X account as training material to generate a personalized AI Bot, which is equivalent to a virtual character, and users can directly interact and communicate with the AI ​​virtual character.

According to the latest snapshot, the platform has more than 900,000 registered users, more than 130,000 valid wallet addresses, more than 60 Holo AI BOT creation records and more than 1.6 million on-chain transaction records.

Team and financing background

Hologram's founding team is diverse, with members coming from prestigious companies and universities such as Meta, AWS, 0x Labs, Bridgewater, Disney, University of Pennsylvania, MIT, and UCLA.

In July 2022, Hologram received a $6.5 million seed round of financing, led by Polychain Capital, with participation from Nascent, Inflection, and other influential investors in the industry, including BitMEX co-founder Arthur Hayes and BRC20 founder Domo.

Holoworld AI Store integrates various BOTs

Have you ever thought about communicating and interacting with your favorite anime characters, historical figures, or modern celebrities? Or do you need an assistant who can make up for your shortcomings and improve your work efficiency? Now, these wild ideas are no longer far away.

Holoworld launches AI Store, where users can generate customized virtual characters. Unlike other character customization platforms, Holoworld is developed around 3D virtual companions and intelligence, equipped with an AI-powered "brain". Creators can freely set the personality of AI, whether it is an anime character, a historical figure, a contemporary figure or an Internet influencer, the language style and expression of the AI ​​BOT created by the user can be close to the prototype. After establishing the basic AI personality, users can use 3D modules to further customize the appearance, including clothing and accessories, to make the BOT's image more vivid.

Create a personalized AI bot with direct Twitter connections

In Holoworld’s user interface, users can bind their Twitter accounts. Holoworld can generate their Twitter AI avatars based on the historical Twitter content of the bound account. Subsequently, users can train their AI through various ways of uploading data. This continuous cultivation process ensures that these AI avatars continue to develop, helping them move in a more personalized and unique direction.

Whether it is a well-known project owner, a Web3 industry celebrity, or an assistant who can always provide you with financial advice, users can train relevant data on the Holoworld platform (such as Twitter account data import, question-and-answer training, etc.) to generate corresponding virtual characters to meet user personalized needs.

Provide exclusive brand IP BOT for B2B direction

Holoworld can provide basic AI kits for various projects and provide unique AI BOT customization for projects. In terms of functions, it can meet the needs of brand services and publicity. Customized BOTs can be directly inserted into communities such as Telegram and Discord to answer questions for project customers as project customer service; BOTs can also generate meme packages that match the project's tone, making brand communication more interesting.

Communicate with different virtual characters

In addition to creating their own virtual characters, users can also communicate and converse with virtual characters created by other users on the platform and experience other users' imaginative ideas.

Just like living in a real metaverse, users can talk to virtual characters of different personalities and professions at any time to understand their ideas. Whether it is a casual chat or an in-depth discussion, with the support of AI technology, virtual characters can meet the diverse needs of users.

Profound technical background

Behind the smooth and diverse functionality of the platform, Holoworld's rich technical architecture is indispensable:

Hologram Mocap

Hologram Mocap is a computer vision machine learning model and software development kit developed in-house by Holoworld that uses state-of-the-art computer vision technology for real-time motion capture. It runs at 60 frames per second and provides real-time ARKit-compatible mixed modality from camera shots, videos or pictures. Its performance is comparable to ARKit on Apple iOS in terms of mixed modality accuracy and frame rate.

Holo3D

Holoworld uses a generative AI algorithm based on stable diffusion and ControlNET, which can achieve position-aware texture and mesh generation, infinite variations on fully movable assets, ready for game and video production, and supports multi-modal input of text or images. Holoworld also has proprietary training data -> about 150,000 2D and 3D asset libraries specifically for the web3/NFT field.

RunAnimate

Holoworld's underlying AI technology uses the Thin-Plate Spline Motion Model (TPS), an end-to-end unsupervised motion transfer framework that can animate any two-dimensional portrait based on input video or audio, with precise lip sync driven by AI, and multi-modal input text, images, and audio.

HoloGPT

A large language model fine-tuned with custom hyper-realistic character responses for use cases such as NSFW, web3 data, etc.

HoloAgents

Leveraging language models and prompts as an inference engine to determine what context a standardized AI agent needs to perform actions and interactions via simple, readable, and extensible JSON.

Marketplace: Not only trading but also issuing

On June 25, Holoworld AI announced the official launch of Marketplace, which is not only a trading platform, but also a comprehensive ecosystem that provides a unique place for users, brands and developers.

In this Marketplace, users can buy, sell and exchange various types of digital assets, such as AI-driven NFTs, tokens and virtual props.

Holoworld's Marketplace also includes a Launchpad module, which is specifically used to support the issuance of Holoworld AI assets. All AI BOTs in Holoworld can publish new AI assets on the Marketplace. Launchpad provides brands, KOLs, etc. with a possibility to directly interact with users about assets.

AI+Programmable IP

Recently, Holoworld announced a collaboration with Story Protocol, an on-chain IP infrastructure. By combining AI with programmable IP, users can more freely define virtual characters, equip them with other users' creations, and display these characters through Vtubing and other methods, so as to better achieve highly personalized characters. If others create new characters based on this model, the original creator can earn royalties. This mechanism ensures the rights and interests of creators and encourages more people to participate in creation.

Programmable IP unleashes a thriving character-driven economy for Holoworld AI, an economic model that not only benefits creators but also provides remixers with new creative and profit opportunities, forming a healthy, win-win ecosystem.

Holoworld's solution to the market

Establish product ecological benefits and create a complete ecological closed loop

Holoworld has currently cooperated with more than 20 Web3 and Web2 brands including Pudgy Penguins, Bitcoin Frogs, Cool Cats, Milady, L'Oréal, and Bilibili.

Users who hold NFTs of partner brands only need to link their wallets to use Holoworld AI to generate a corresponding virtual 3D image for the NFT in their wallets, set a unique personality and knowledge system for it, and inject a unique soul into the small pictures in the wallet.

Through brand cooperation, Holoworld can not only use the influence and user base of its partners for marketing, but also absorb and learn from their successful experience and high-quality resources in their respective fields to further improve the quality and value of its own products.

For example, cooperation with well-known platforms such as NFT can help Holoworld become a well-known Meme project. At the same time, Holoworld also provides partners with infrastructure such as AIChain to help them complete their development in the direction of AI. The strong influence and user base of partners also further promote the popularization and application of Holoworld AI solutions.

In this way, Holoworld has established its own advantages in products, traffic, transactions, etc., forming a complete ecological closed loop.

AIT assets and unique business model

AIT assets are virtual assets created and managed on the Holoworld platform. These assets include virtual characters, virtual items, and other digital content, all driven by AI technology. They are the core elements of Holoworld. By combining AI projects with NFT, AIT provides users with novel and valuable investment and trading options. AIT is also the value carrier of each meme community. In this model, combined with the new industry protocol released by Holoworld, the needs of AI projects can be adapted and met from a technical perspective.

Holoworld adopts a unique business model, providing AI-driven products and applications for the B-side, helping projects promote their meme culture and attract more users. Through the spread of meme culture, the community user group continues to expand, and the demand for related assets also increases. Through the innovative introduction of AIT assets, Holoworld carries the value of the meme community and forms a complete ecosystem.

Holoworld provides a platform for related needs, allowing project parties to create and issue AI projects. In addition, it also provides a trading solution, and users can complete the final transaction closed loop through AI BOT. In this way, Holoworld forms a complete ecosystem, covering product distribution, traffic distribution, and asset trading, realizing ecological connection and forming the fastest growth flywheel.

Summarize

As a platform with a rich product ecosystem and unique AI technology accumulation, Holoworld provides professional and comprehensive support to both B and C customers.

C-end users can talk to professional AI BOT in Holoworld. At the same time, AI's perfect information sharing system can also provide users with exclusive customized experience.

For B-side users, Holoworld provides one-stop business solutions including more comprehensive development tools, art design, and project launch, successfully lowering the threshold of AI+Web3 and allowing more B-side users to find their own position on this platform.

Similar to the Metaverse trend, many Web3 projects are now transforming to AI narrative. As a member of the transformation trend, Holoworld has made a good start, but also faces many challenges, including the reasonable allocation of computing power, the optimization of platform interaction, and the improvement of more functions.

It is easy to go with the flow, but persevering on the path you have created is the real "touchstone" for testing the quality of a project.

We will keep an eye on whether Holoworld AI can continue to innovate in future development, continuously optimize user experience, and gain a foothold in the highly competitive market.