Meta returns to the stablecoin market, potentially creating about $1 trillion in new demand for the U.S. Treasury market
Social media giant Meta is quietly planning its return to the stablecoin market, a move that not only marks a shift in its strategy but could also bring up to $1 trillion in structural demand changes to the U.S. Treasury market.
According to Coindesk, Meta is exploring stablecoin-based payment solutions, with plans to officially launch in the second half of 2026. Unlike during the Libra era, when it attempted to create a private global currency, Meta will now collaborate with third-party organizations instead of issuing tokens itself.
This strategic adjustment indicates that Meta is completely cutting ties with its past models and is instead focusing on the practical value of the digital dollar and the advantages of instant settlement while actively avoiding past controversies and preventing renewed panic and concerns about financial sovereignty and platform power.
Analysts believe that given that regulated stablecoin issuers need to hold short-term U.S. Treasury bonds as reserves, the market predicts its market value will reach $2 trillion by 2028, creating about $1 trillion in new demand, which is enough to change the supply and demand dynamics of U.S. Treasuries.
Moreover, with 3.58 billion daily active users acting as a "multiplier," even with a very low penetration rate, Meta can still boost the scale of stablecoins. This advantage of large-scale distribution will eventually translate into a rigid demand for Treasury reserves.
Furthermore, the current policy environment has been reshaped since the implementation of the "GENIUS Act," with the focus of debate shifting from "whether to allow" to "how to regulate."
Meta has chosen to integrate third-party stablecoins instead of issuing its own, accurately positioning its products as payment tools, which not only avoids balance sheet risks but also aligns with regulatory trends.
However, even with a legal framework in place, Meta's massive user base still raises concerns among regulators. First, there are worries that issuance monopolies could trigger runs, impacting financial market stability; second, there are concerns about the governance risks posed by its control over billions of user data.
Overall, although Meta's return is filled with irony, this company, once controversial for attempting to challenge the existing monetary system, now has the potential to become a significant demand player for U.S. Treasuries.
Whether Washington is prepared or not, the pace at which stablecoins are reshaping the U.S. Treasury market dynamics and development trends is already unstoppable.
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