#BTCNear82k

Gmgmgmgm Square Fam!
Happy Monday!

Welcome to the 34th episode of The #ICP Pulse Season 3, your daily dose of all things on ICP.

But, before we start...
I've put a lot of effort and time into this series, so if you don't mind, please consider liking this episode and supporting me by subscribing.
This will help me provide you with more quality information, thank you🫶
Let's get into today's episode🚀

1️⃣ $ICP Price action

Everyone, it is time that we experience the ICP price action that has seen huge volume since the 24th of July and is all prepared to overtake the huge resistance zone, indicated by the top black box.

The anticipation is to take over this range within the next few days, possibly within this week, to continue the expectations of short-term price action improvements.
Also, according to the VPVR indicator, this range did not have high volumes historically, which is great.
Now, the question is should you take this as some advice and ape in?
Obviously No. It's your money and wealth. Crypto price is always about speculation.
So, AS ALWAYS, PLEASE DO YOUR OWN RESEARCH🙏

Now we head to,

2️⃣Onchain Stats

🟪Internet Identity Stats

As of press time, the IC had onboarded over 640 entities into the ecosystem within the weekend.
Very gud metrics💪

🟪Burned ICP Stats

Within the weekend, our devs cooked harder than ever, along with the degens who spent their ICP to run miners on BoB and other Blockchain-on-blockchain protocols.
Thanks to those efforts, we were able to burn down 15.337K ICP worth 138K USD at these price levels.

🟪ckBTC Total Supply

In case you are wondering wtf is ckBTC, let me explain this to you, like you re five.
So, how ckBTC works?
Canister smart contracts on the IC are now able to send and receive BTC, thanks to the BTC integration, so what essentially happens is that, when you drop in your real bitcoin into the BTC canister on the IC, it gives you equivalent ckBTC as exchange.
Ok, so what's special you might ask.
Unlike other wrapped tokens where 3rd party intermediaries are involved, ICP does not require this, as canisters are smart enough to automate these instructions, making the process much more decentralized.
Now, back to the topic, as of press time, the IC was able to grab about 5.94 BTC worth 469K USD, within the weekend.

🟪Neurons Stats

Around 950 neurons were activated within the weekend.
Ngl, this is very interesting, as the degens tend to stack even throughout the weekend😎
A big brain moment🤯

3️⃣NFT Stats
Sources: Toniq, Bioniq and Yuku
1️⃣Motoko Ghosts --> 🔻26 ICP
2️⃣BTC Flower -->🔺40 ICP
3️⃣ETH Flower --> 🔺9 ICP
4️⃣Pythagoras by icircle_nft--> 1 ICP
5️⃣Poked Bots by pokedstudiouk --> 🔺10.99 ICP
🆕6️⃣ Goated Gamer by The_Swop --> 0.000027 ckBTC
7️⃣Motoko Sentinels--> 🔻0.00061 ckBTC
8️⃣Cubetopia Islands --> 🔺13.3 ICP

9️⃣Modernistic Villas by Nomadz_co --> 4.5 ICP
🔟ICP flower -->🔺10 ICP

4️⃣Gainers and Losers
Source: ICPcoins and ICPTokens
🟣Gainers
➡️Nuance --> 0.0184 USD @ 1.8M USD Marketcap (🔺203.4%)
➡️WindogeXP --> 0.000147 USD @ 134K USD Marketcap (🔺50.7%)
➡️Sonic --> 0.0768 USD @ 9.7M USD Marketcap (🔺22.5%)

🟣Losers
➡️ICLighthouse--> 0.0860 USD @ 12.1M USD Marketcap (🔻10.6%)
➡️Damonic--> 0.3729 USD @ 186K USD Marketcap (🔻10.1%)
➡️DecideAI--> 0.064 USD @ 62M USD Marketcap (🔻5.7%)

5️⃣Inside the ICVerse🧑‍🚀
🟪16 Voting Proposals in the NNS.
🟪2 Voting Proposals in the IClighthouse and Openchat SNS.
🟪5 voting proposals in the BoomDAO SNS.
🟪1 voting proposal each in Catalyze and Gold DAO SNSs.

🟪TVL on NNS: 2.138 Billion USD [🔺15%]
🟪TVL on ICP DeFi By DefiLlama: 52.77M USD [🔺9.3%]

🟪DFINITY announced,
➡️The ICP's October Monthly roundup.
➡️A short video where the foundation's CBO Pierre Samaties explains the power of the newly launched Oisy Wallet.
➡️Some inspiration from the ChainFusion Hacker House at EFDevcon
➡️An explanatory tutorial that explains how to use Webpack on the IC.
➡️The newest kid on the block to be announced tomorrow.
➡️Pokedstudiouk clelbrates its 3rd anniversary🥳

6️⃣Updates from the ICP ecosystem
Note: NFA again🙂
➡️ICPSwap announces that they've shipped the limit order and Liquidity lock features to production, Burns 191K ICS tokens worth 3.42K.
➡️PersonalDAO to deploy around 22 Personal DAOs within the next 10 days.
➡️icphub_SG was at sgfintechfest where the legend AaronTing8 conducted a keynote speech.
➡️icphub_CA was at UMich on behalf of the ICPHUBS Network for a workshop on AI on-chain and Blockchain Abstraction.
➡️icphub_ID's Bruno Calabretta will be speaking at abc_conclave in Bangkok next week.

So, Here I wrap up for the day😇
Hats off for staying this far🫡
Now, before we wind up, feel free to share this with everyone who might lack some ICP Alpha, especially the #BTCNear82k Fam.

I'll see ya tomorrow with your daily dose on ICP :)

Until then, Take care!

🔶 In the competitive world of marketing, brands constantly strive for new and innovative ways to reach their target audiences. As digital landscapes continue to evolve, different marketing solutions have emerged, each offering unique benefits to businesses. Among these, #TOMA (Top of Mind Awareness) has proven to be an indispensable tool for brand visibility, rising above traditional approaches like Blum's strategies. Let’s explore why #TOMA stands out as a more effective, modern, and customer-centric method in today’s fast-paced market environment.
1. A New Era of Brand Visibility: Understanding #TOMA
At its core, #TOMA refers to a marketing concept where a brand remains the first that comes to a customer’s mind when they think about a particular product or service category. This top-of-mind position is critical for a brand's success, ensuring it stays ahead of competitors in the consumer's subconscious. Unlike traditional marketing, which may rely heavily on broad awareness campaigns, #TOMA focuses on developing strong emotional and cognitive connections with the audience. This means that consumers are more likely to choose a brand that they think about first, creating a direct link between awareness and conversion.
2. Building Lasting Emotional Connections with Consumers
What truly sets #TOMA apart from conventional marketing approaches like Blum is its ability to forge deeper emotional connections. Blum’s methods are typically rooted in traditional visibility metrics such as reach and impressions, which, while important, don't necessarily foster long-term brand loyalty. In contrast, TOMA centers on creating meaningful relationships. By ensuring that a brand is consistently top-of-mind, businesses tap into customers' emotions, forming a bond that makes consumers more likely to not only make a purchase but also to advocate for the brand.
#TOMA works through repetition, consistent messaging, and the strategic use of storytelling. When a brand consistently resonates with the emotions of its target audience, it naturally elevates its position in their minds. This psychological aspect is critical in building trust and long-term relationships, two key pillars that Blum's more transactional approach doesn't always prioritize.
3. Data-Driven Insights: #TOMA and the Power of Personalization
Blum’s marketing strategies often lean on mass-market approaches that may not always consider the specific needs and preferences of individual consumers. However, #TOMA thrives on personalization. By leveraging big data, artificial intelligence, and consumer insights, TOMA allows brands to craft tailored messaging and experiences that speak directly to their audience’s interests, preferences, and behaviors.
Personalization is no longer a luxury—it's an expectation. In an era where consumers are bombarded with information, standing out requires more than just visibility; it demands relevance. TOMA delivers this relevance by ensuring that the brand remains present in ways that are meaningful to each individual consumer. Through personalized marketing campaigns, brands can be at the forefront of their audience's mind, making their products or services the go-to choice when a need arises.
4. #TOMA Promotes Consistency Across Channels
A major benefit of adopting TOMA over Blum’s methods is its emphasis on multi-channel consistency. In today’s digital age, consumers interact with brands across a variety of platforms, from social media to websites to email marketing. For a brand to maintain top-of-mind awareness, it needs to provide a consistent experience across all these touchpoints.
Blum’s strategies might concentrate on one or two key channels, leaving gaps in consumer interaction and leaving opportunities for competitors to fill. In contrast, TOMA ensures that the brand remains visible and cohesive, regardless of the platform. Whether a potential customer is scrolling through their social media feed or browsing a search engine, TOMA ensures that the brand’s presence is seamless, fostering a stronger sense of recognition and trust.
5. Driving Long-Term Results: #TOMA’s Impact on Brand Loyalty
The power of TOMA extends beyond immediate sales results. While Blum’s methods may show quick bursts of visibility, the sustainable success of a brand often depends on its ability to cultivate long-term loyalty. Brands that occupy the top-of-mind space are not only more likely to be purchased, but they are also more likely to retain customers over time.
Loyalty is the ultimate result of top-of-mind awareness. By continuously reinforcing their message and aligning with the values and desires of their target audience, brands that adopt TOMA strategies build a foundation for repeated purchases, customer retention, and word-of-mouth referrals. This is a crucial element for sustainable growth, something that short-term visibility campaigns like Blum’s cannot always guarantee.
6. Conclusion: The Future of Marketing Belongs to #TOMA
In an increasingly competitive and fragmented marketplace, standing out is not enough—brands must remain present in the minds of their customers at all times. While Blum’s marketing strategies have proven effective in certain contexts, TOMA offers a more dynamic, personalized, and emotional approach that resonates with today’s consumers. By focusing on emotional connections, multi-channel consistency, and long-term brand loyalty, TOMA ensures that a brand isn’t just seen but remembered, trusted, and chosen again and again. In the future of marketing, it's clear: TOMA will be the strategy that leads the way.
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