At the recent Token2049 conference, a crypto project team attracted widespread attention for its unique promotional activities. They planned to attract attention by distributing 20,000 condoms printed with project promotional images. However, this batch of creative promotional materials was detained by customs when entering Singapore, which was unexpected by the team.
Unlimited creativity, but customs is not buying it
The project team originally hoped to gain attention at the highly competitive Token2049 conference through this bold and topical promotional method. They believed that condoms, as a daily necessity, combined with the project's unique pattern design, could cleverly convey the brand concept, spark discussion, and deepen impressions.