Privacy Notice 

Last updated:      14 Nov 2024

*English version is a referential translation of the original Japanese version of this Privacy Notice. In the case of discrepancy between the English version and the original Japanese version of the Privacy Notice, the original Japanese version shall prevail.

Binance Japan (“Binance Japan”, “we”, or “us”) is committed to protecting the privacy of our customers and recognizes the need for and importance of ensuring appropriate management of personal information.

We will comply with the “Act on the Protection of Personal Information” (the “Act”) and other related laws and regulations, applicable guidelines, guidelines of accredited personal information protection organizations and this Privacy Notice (collectively, the “Laws and Regulations”). 

This Privacy Notice (the “Privacy Notice”) describes how we obtain and process your personal information through our websites and applications that are referenced in this Privacy Notice. “Our websites” refers to an ecosystem comprising of Binance Japan websites (whose domain names include but are not limited to Binance.com/ja), mobile applications, clients, applets and other applications that are developed to offer our services, and includes independently-operated platforms, websites and clients within the ecosystem (e.g., our Open Platform and Binance Labs).

This Privacy Notice applies to all personal information processing activities undertaken throughout Binance Japan, including its platforms, websites and joint users.

To the extent that you are a customer or user of our services, this Privacy Notice applies together with any terms of use and other contractual documents, including but not limited to any agreements we may have with you.

To the extent that you are not a relevant stakeholder, customer, or user of our services, but are using our website, this Privacy Notice also applies to you together with our Cookie Notice.

This Privacy Notice should, therefore, be read together with our Cookie Notice, which provides further details regarding our use of cookies on the website. Our Cookie Notice can be accessed here. 

The Company may also send you e-mails or display banner advertisements to notify you of or advertise the Company's or a third party's products or services, and you hereby agree to receive such communications.

1. Customer relations

Your personal information is processed by Binance Japan Inc. a company registered in Japan with its address at 2-10-3 Kojimachi, Chiyoda-ku, Tokyo, Japan. We will use the personal information obtained from you only to the extent necessary to achieve the purposes of use described in Section 3 below.

2. What personal information do we obtain and process? 

Personal information is information that identifies a specific living individual or relates to a specific living identifiable individual. This includes information you provide to us, information which is obtained about you automatically and information about you we obtain from third parties. 

Information you provide to us

To access our services and in order to open an account with us, we will ask you to provide us with some information about yourself. Your information is either required by law (e.g., for us to verify your identity and comply with confirmation obligations at the time of the transactions) or necessary for the provision of the services being requested (e.g., you will have to provide us with your email address in order to open an account) or relevant to the purposes of use described in Section 3 below. In some cases, if we provide additional or further services or features, you may be asked to provide us with additional information. Failure to provide the information required may result in us being unable to offer our services to you. 

We may obtain the following information from you:

Information we obtain about you automatically

To the extent permitted under the applicable laws, we may obtain certain types of information about you automatically (e.g., when you interact with us or use our services). This information helps us address customer support issues, improve the performance of our websites, applications and services, maintain and improve your user experience, and protect your account from illegal use by detecting unauthorised access. 

We may obtain the following types of information about you automatically:

Information about you we obtain from third parties 

From time to time, we may obtain information about you from our affiliates or third-party sources as required or permitted by applicable laws. 

3. Why do we process your personal information?  What is the legal basis we are relying on for obtaining and processing your personal information?

We obtain your personal information primarily to provide you with our services in a secure, efficient and smooth manner. We also generally use your personal information to deliver, provide and operate our services, for content and advertising, and for loss prevention and anti-fraud purposes. 

The purposes for which we use your personal information are as follows:

4. Can minors use our services?

We do not allow anyone under the age of 18 to use our services and do not knowingly obtain personal information from minors under 18.

5. What about cookies and other identifiers?

We use cookies and similar tools to enhance your user experience, provide our services, enhance our marketing efforts and understand how users use our services so that we can make improvements. For more information on how we use cookies, please refer to our Cookie Notice here.

We rely on your consent to place cookies and similar technologies. The cookie banner on your browser will tell you how to accept or refuse cookies. If you choose to do so, you may withdraw your consent at any time and we will stop processing your personal information with cookies. However, the withdrawal of your consent does not affect the lawfulness of the processing based upon your consent prior to it being withdrawn.

6. Do we share your personal information with third parties?

We will never provide your personal information to any third party other than under the following circumstances:

(1) When it is required by law and regulations;

(2) When it is necessary for the protection of the life, body or property of an individual and it is difficult to obtain your consent;

(3) When it is especially necessary to improve public health or promote the sound growth of children and it is difficult to obtain your consent;

(4) When it is necessary to cooperate with a national agency, local government or an individual or entity entrusted by either a national agency or local government to execute affairs prescribed by the law and regulations, and obtaining your consent is likely to impede the execution of such matters;

(5) When the third party to which the personal information is provided is an academic research institution, etc., and it needs to process the personal information for academic research purposes (including cases whereby part of the purpose of processing the personal information is for academic research, but excluding cases which pose a risk of unjustified infringement on your rights and interests);

(6) When such personal information is provided in connection with our outsourcing of all or part of the processing of personal information to the extent necessary for the achievement of the purposes of use;

(7) When personal information is provided as a result of the succession of business due to merger or otherwise;

(8) When personal information jointly used with a specific person is provided to such specific person, and if this fact, the items of personal information jointly used, the scope of joint users, the purpose of use of the person using the information, the name and address of the person responsible for the management of such personal information, or in the case of a corporation, the name of its representative person are notified in advance to the person in question, or are made readily available to the person in question; or

(9) When there is your prior consent.

We will never provide personal information to any third party in a foreign country other than under the following circumstances:

(1) When any of (1) through (5) above applies;

(2) When the third party in question is located in a country stipulated in the Enforcement Regulations for the Act on the Protection of Personal Information (the “Regulations” in this paragraph) as a country having a personal information protection system recognized as being of a similar level to that of Japan; 

(3) When the third party in question has established a system that conforms to the standards set forth in the Regulations as a system necessary to continuously take measures equivalent to those to be taken by us (“Equivalent Measures”) (A person who has established a system that conforms to the standards set forth in this item is hereinafter referred to as a “Standard ComplianceSystem Implementer”); or

(4) When there is your prior consent.

To the extent necessary to achieve the purposes of use, we may provide your personal information to third parties who support the provision of the services or our business operations (if the third party is located outside of Japan, it is limited to the case that they are the Standard Compliance System Implementer).  

When we provide your personal information to the Standard Compliance System Implementer, we take necessary measures to ensure the continuous implementation of the Equivalent Measures. For more information on the Standard Compliance System, Equivalent Measures, and foreign regulations, please contact in accordance with “11 Contact Information”.

The foreign countries in which the third parties are located are as follows (as of the end of Jan 22, 2024).

7. How secure is your personal information?

We design our systems with your security and privacy in mind. We have appropriate security measures in place to prevent your information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We work to protect the security of your personal information during transmission and while stored by using encryption protocols and software. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your personal information. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who need to know it for business purposes.

Other specific measures we take for security management are as follows:

Formulation of Basic Policy

In order to ensure the proper processing of personal information, we have established a basic policy regarding “compliance with related laws, regulations and, guidelines, etc.” and “contact point for questions and complaints”.

Development of Rules concerning Processing of Personal Information

We established rules for the processing of personal information, including processing methods, allocating responsible persons and persons in charge and setting out their respective duties for each stage of obtaining, usage, storage, provision, deletion and disposal of such personal information.

Organizational Security Control Measures

In addition to appointing a person responsible for the processing of personal information, we established a system to identify officers and employees who process personal information and the scope thereof, and report to the person responsible any case of violation of law and regulations or handling rules or any indication of such violation.

Human Safety Control Measures

We conduct periodic training for executives and employees on issues to be vigilant about with respect to the processing of personal information.

Physical Security Control Measures

We control the access of officers and employees to the areas where personal information is processed, limit the equipment they may bring into the office and implement measures to prevent unauthorized persons from having access to personal information.

Technical Security Control Measures

We implement access control to limit the scope of persons in charge and the personal information databases, etc. being processed.

Understanding External Environment

When we process personal information in foreign countries, we implement safety control measures based on our understanding of the systems for the protection of personal information in those countries. In addition, when we provide personal information to a Standard Compliance System Implementer, we conclude a contract, etc. with that person regarding safety management and supervise the implementation of Equivalent Measures.

Our security procedures mean that we may ask you to verify your identity to protect you against unauthorised access to your account. We recommend using a unique password for your account that is not utilised for other online accounts and to sign off when you finish using a shared computer.

8. What about advertising?

In order for us to provide you with the best user experience, we may share your personal information with our marketing partners (including but not limited to advertisers and affiliate marketers) for measuring the effectiveness of advertising, targeting, modelling or analytics as well as marketing and advertising. 

We rely on your consent to process your personal information for marketing purposes. You may, at any time, opt out of marketing communications via your device or notification settings, user preferences or the unsubscribe facility in our marketing messages.

9. What rights do you have in relation to your personal information?

You have a number of rights in relation to the privacy and the protection of personal information. You have the right to request disclosure, correction, additional information, deletion, suspension of use, erasure, and suspension of provision to third parties of your personal information in accordance with the Laws and Regulations. You may also object to our processing of your personal information or ask that we restrict the processing of your personal information in certain instances. In addition, when you consent to our processing of your personal information for a specified purpose, you may withdraw your consent at any time.

If you want to exercise any of your rights or have any questions in relation to how we process your personal information, please contact us at dpo@binance.com. Please note that a processing fee (1,000 yen (including tax) per request) may be charged for requests for disclosure etc.

• Right to request disclosure: You have the right to obtain confirmation on whether your personal information is processed by us and a copy of your personal information as well as certain information related to its processing.

• Right to request correction: You can request to correct your personal information if the content thereof is untrue. You can also change your personal information in your account at any time.

• Right to request additional information: You may add missing information to your personal information if the content of your personal information is untrue.

• Right to request deletion: You can have your personal information deleted if the content of your personal information is untrue.

• Right to request suspension of use: You may request that we stop using your personal information if your personal information is used in an inappropriate manner, such as being used beyond the scope of the purposes of use, or if your personal information is obtained through improper means.

• Right to request erasure: You may have your personal information deleted or anonymized so that you cannot be identified.

• Right to request suspension of provision to third parties: You may request that we stop providing your personal information to new third parties.

• Right to object: You can object, for reasons relating to your particular situation, to the processing of your personal information. 

• Right to restrict processing: You have the right, in certain cases, to temporarily restrict the processing of your personal information by us, provided there are valid grounds for doing so. We may continue to process your personal information if it is necessary for the defence of legal claims, or for any other exceptions permitted by applicable law.

• Right to withdraw your consent: For processing requiring your consent, you have the right to withdraw your consent at any time. However, exercising this right does not affect the lawfulness of the processing based on your consent given prior to it being withdrawn.

• Right to lodge a complaint with the relevant data protection authorities or regulators: We hope that we can answer any queries you may have about the way in which we process your personal information. However, if you have unresolved concerns, you have the right to lodge a complaint with the Personal Information Protection Commission in Japan. 

10. For how long do we keep your personal information?

We keep your personal information to enable your continued use of our services for as long as it is required to fulfil the relevant purposes described in this Privacy Notice, as may be required by applicable law, such as for tax and accounting purposes and compliance with anti-money laundering legislation, to resolve disputes or legal claims or as otherwise communicated to you.

Our typical retention periods for different types of personal information are described below:

• Personal identifiable information obtained to comply with our legal obligations under financial or anti-money laundering legislation may be retained after the closure of the account for as long as it is required under such applicable laws.

• Contact information, such as your name, e-mail address and telephone number for marketing purposes is retained on an ongoing basis and until you unsubscribe or we delete your account. Thereafter, we will add your details to an unsubscribed list to ensure we do not inadvertently market to you.

• Content that you post on our website or applications, such as support desk comments, photographs, videos, blog posts and other content may be kept after you close your account for audit and crime prevention purposes.

• Recording of voice calls with you may be kept for a period of up to ten years for audit and compliance purposes and to resolve disputes or legal claims. 

• Information obtained via cookies, web page counters and other analytics tools is kept for a period of up to one year from the date we obtained it by the relevant cookie.

11. Contact information

If you have any questions about our privacy practices, please contact us at dpo@binance.com. We will endeavour to address any questions or issues that you may have with respect to obtaining and processing of your personal information.

12. Notices and revisions

If our business changes, this Privacy Notice may also change. You should check our websites and applications frequently to stay informed of any changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. Your continued use of our services after any changes to this Privacy Notice will constitute your acceptance of the changed Privacy Notice.