71% of U.S. Consumers Are Gamers—What This Means for Web3 Gaming

Circana’s 2024 Gamer Segmentation Report reveals that gaming isn’t just for kids—71% of U.S. consumers are playing, led by older adults. With gaming demographics shifting, here’s why this data matters for the future of Web3 gaming:

1️⃣ Boomers and Older Adults Are Onboard
With adults 45+ making up the largest segment of gamers (37% of players), Web3 gaming has a unique chance to engage a wider demographic. Their rising spending on consoles reflects an openness to investing in new platforms—a promising trend as Web3 games aim to bridge traditional gaming with blockchain features like asset ownership and digital marketplaces.

2️⃣ Gen Alpha Engagement Is Dropping 
Younger kids (aged 2-12) are less engaged in gaming (-6% since 2022), suggesting they’re looking for new experiences. Web3 gaming, with its interactive communities, player-owned assets, and rewards, offers fresh ways to bring value back to younger players—something that traditional games might struggle to replicate.

3️⃣ The “Super Gamers” Fit Web3’s Model Perfectly
Super Gamers, making up 16% of the U.S. gaming population, are the industry’s biggest spenders and play across multiple platforms. This group, largely males aged 13-34, is primed for Web3 gaming’s unique advantages, from owning in-game assets to earning through play-to-earn models. They’re already used to investing in gaming—Web3 just gives them a whole new way to level up.

Web3 gaming has the potential to redefine ownership, engagement, and value across demographics. WEMIX is focused on building experiences that resonate with all players, from the Boomers just getting started to the Super Gamers ready for next-gen gameplay.

Source: [https://www.circana.com/intelligence/press-releases/2024/71-of-us-consumers-play-video-games-according-to-circanas-2024-gamer-segmentation-report/