Odaily Planet Daily News Christopher Perkins, president of crypto venture capital firm CoinFund, said that one of the main challenges facing Ethereum will be branding. Bitcoin, the prototype of this cryptocurrency, is called "digital gold" and any investor can understand it. ETFs have two main advantages: regulatory certainty combined with operational scalability, or improved user experience. However, for Ethereum, the approval and launch of the ETF does create a safety moat that did not exist before. If the SEC ultimately approves an Ethereum ETF that provides returns, it may be a game changer, but it should be noted that even if the Ethereum ETF is eventually launched next week or soon after, don't expect a surge in adoption. (Fortune)