ChainCatcher news, according to Fortune, Christopher Perkins, president of CoinFund, said that one of the main challenges facing Ethereum will be branding. This is easy for Bitcoin, which is called "digital gold" and can be understood by any investor. But baby boomers may find it difficult to understand Ethereum's value proposition, such as what smart contracts are, or why they should care about Ethereum.
Perkins said that if the SEC approves an Ethereum ETF that offers staking yields, it could be a game changer. An ETF would be very important, but it also has flaws because it would deprive investors of yield. If an Ethereum ETF is finally launched next week or soon after, don't expect a surge in adoption, it's just another step towards mainstreaming and regulatory de-risking.
