Ava Labs, the creator of the Avalanche blockchain, uses its network to manage the intellectual property of K-pop artists in South Korea. 🎶 According to a report by Allied Research, the K-pop industry will reach a valuation of $20 billion by 2031.

Blockchain can offer unrivaled transparency and efficiency for artists who are often underpaid by record labels. This extends to live music and events, where venues and ticketing companies can cut into artists' earnings by under-selling tickets.

Protecting intellectual property rights has become especially important in the 21st century, when artists must protect their creations from copyright infringement and unauthorized use.