🎪 Welcome to the crypto circus! Amanda Cassatt, former CMO of Consensys, shares her journey into the crypto space and how she built one of the most successful marketing empires in the Web3 world. She recalls the early days when words like crypto, Bitcoin, or Ethereum were banned from paid platforms, forcing marketers to get creative and return to their "growth hacker roots". Cassatt's strategy? Building a network of meetup organizers and curating a roving content series of new DApps. Her advice to the next generation: find product market fit and do things that don't scale at the beginning. 🚀