Binance and the Brazilian Football Confederation (CBF) make history once again and launch the first Free Pass for the biggest football championship in Brazil.
Binance users residing in Brazil who own the Brasileirão Betano 2024 NFT will have the chance to obtain the Binance Free Pass, which gives free access to any match of the season, including a companion. The initiative will draw 4 Free Passes that will allow holders to choose, up to 7 days in advance, one match per round that they plan to watch with the home fans anywhere in the country, without club or stadium restrictions. The NFT is free for all Binance users who wish to redeem it."
Take part in the Binance Free Pass promotion here
Inspired by the concept of the "Golden Ticket", the Binance 2024 NFT Free Pass offers a unique experience inside the stadiums. In addition to guaranteed access to the games, winners will have the advantage of knowing in advance which matches will make Match Days available, allowing them to redeem the benefit before other customers.
"At Binance, we always aim to provide the best experience for our users. We work closely with CBF to ensure we can offer NFT holders and all football fans in Brazil special prizes and unique experiences. The 'Binance Free Pass ' opens the door for 4 winners and their companions to watch any match, in any of the stadiums in Brazil. This has never been done before." Guilherme Nazar, general director of Binance for Brazil
Nazar adds that "sports fans, specifically, are looking for greater interactivity with their clubs and idols. In this context, the Brasileirão Betano 2024 NFT offers two advantages: it enhances the fan experience and provides valuable collectibles for football enthusiasts. Binance , the largest cryptocurrency exchange in the world, recognizes the immense potential that the sports universe has to merge with digital assets, which is even stronger in the country of football, while this synergy facilitates access to our passion and our idols. it also allows a new source of revenue for clubs, athletes and institutions on a global scale.
Take part in the Binance Free Pass promotion here
Most valued NFTs on the market offer tangible benefits
A study by the consulting firm Deloitte on the relationship between sports fans and their favorite teams and athletes shows that the most valued NFTs are those that offer tangible benefits. According to the study, around 15% of Generation Z fans (born between 1995 and 2010) have already purchased digital assets, attracted mainly by exclusive and free products, exclusive experiences with athletes and chances to win tickets with premium seats at matches and events. .
Launched for the first time in 2023, the championship's NFT had its second edition announced in April this year. The championship's exclusive token guarantees real-world benefits to holders, who have the chance to accumulate points throughout the season and redeem tickets and VIP experiences at games, as well as rare and collectible football items, such as trophies, shirts and balls autographed official. Additionally, the NFT offers a discount on transaction fees on Binance and courses at the CBF Academy School of Management and Business.
Free NFT with valuable benefits
The Brasileirão Betano 2024 NFT maintains the same mechanics and prizes as last year. Holders of the Brasileirão NFT for the 2023 season were able to keep the points that were not used last season.
This year's NFT also has a new design, developed by the crypto community in Brazil and fans of the football championship through a competition. The three best creations were selected by Binance and CBF, and submitted to voting on Brasileirão Betano 2024's social networks. São Paulo designer Vanderson Chacon stood out as the winner.
How to compete for the Binance Free Pass
To participate in the draw that will determine the winners of the Golden Tickets, users need to follow a few simple steps:
Register on Fanverso do Brasileirão.
Complete the KYC (Know Your Customer), or identity verification process on the Binance platform.
Redeem the season's free NFT.
Confirm participation on the official page of the promotion.
What is an NFT?
A non-fungible token (NFT) is a type of asset stored on the blockchain and represents something unique, collectible and cannot be copied. Examples of NFTs include the image of a painting, a song, virtual land, game skins, to name just a few.
These tokens have attracted more attention in recent years, being considered a new way of experiencing and owning art. Research by Deloitte shows that transactions with these assets reached US$2 billion in 2022 alone.
In sports, they can unlock real-world experiences like access to footage and behind-the-scenes team conversations, or be a source of income and a closer connection with specific players.
Why do I need KYC?
Know Your Customer (KYC) is a mandatory process to prove and verify people's identities in order to prevent money laundering and other illicit financial activities. These checks increase user security. Brazilians can complete their KYC verification with government-issued documents and proof of address.
Take part in the Free Pass promotion here
Take part in the promotion, keep an eye on the draw dates and good luck!
