"Cryptocurrency investing is on the rise in 2024. Truvius' Connor Farley examines institutional investment trends, interests and perceptions, and their evolution over recent years.

Marissa Kim from Abra Capital Management joins us as a new expert, providing her expertise on supporting clients' interest in investing in cryptocurrencies.

According to a 2023 Fidelity survey, half of high-net-worth investors maintain a positive perception of digital assets, and nearly a third have been investing in them for more than two years.

However, overall familiarity, perception and investment in digital assets fell for the first time since the survey began in 2019.

It's important to note that the latest survey covers the period from May 30, 2023 to October 6, 2023, missing the critical end of the year during which Bitcoin rose from around $28,000 to $42,300, largely due to pending SEC approval for a Bitcoin ETF that happened later, in January 2024.

Perceptions may have changed significantly since early 2024 after the cryptocurrency's capitalization topped $2.5 trillion, Bitcoin rose to nearly $74,000, and the SEC approved Bitcoin and soon Ether spot ETFs."