Bitwise announced that their previously released advertisement on Ethereum will be minted into non-redeemable tokens (NFTs), marking the first time that an advertisement on national television in the United States has been minted into NFTs in this way.
According to the company, 50% of the proceeds from the project will be donated to the Protocol Guild, and the remaining 50% will be donated directly to the actors in the advertisement. This novel advertising method not only provides an additional source of income for the actors, but also supports the work of the Protocol Guild.
This move marks an important development in the mainstream media and advertising industry. It demonstrates the potential for the application of NFTs beyond art, where NFTs have been mainly used to date.
This way of using NFTs opens up new possibilities for advertising, allowing commercials to be owned and traded like other digital assets, opening up the prospect of a new era of advertising.
