Author: Zen, PANews

The crypto community has always been particularly fond of small animals such as cats and dogs. Over the years, there have been numerous animal-themed crypto projects, which have always been popular and sought after by users.

For example, CryptoKitties, the "pioneer of blockchain games," sparked a cat-raising and cat-loving craze as soon as it went online, causing the Ethereum network to be overwhelmed at one point; and DOGE, the "king of meme coins," has firmly established itself as the leader in memecoin with its unique brand image and humorous style, after being praised many times by Elon Musk.

Recently, the TON ecosystem game project Catizen has once again brought about the trend of "online cat petting". As of June 17, the total user base of Catizen has exceeded 20 million, with daily active users of about 2.5 million and on-chain users as high as 1.15 million.

After earning over 10 million dollars, Catizen decided to rescue stray cats

As a synthesis game with cats as the theme, the core gameplay of Catizen is very simple. In the game, the player runs a cat pet shop. Customers will pay gold coins $vKitty as rewards after petting cats. These gold coins can be used to buy new cats. Two cats of the same level can be used as synthesis materials. Through synthesis, they can be upgraded to a new breed of cat, and its level will be one level higher than the synthesis materials. Therefore, the player's task is to synthesize higher-level cats and earn more gold coins.

With its popular game themes and game mechanics, and the strong foundation of TON and Telegram ecosystem, Catizen has become one of the hottest game projects in the current market. Not only has it topped the TON Foundation Ecosystem Competition The Open League application rankings, its application revenue has also exceeded $10 million in the past few weeks. In view of the active participation of users in the game, the project has decided to increase the airdrop ratio of its $CATI token from 35% to 41%. Catizen said that the token symbolizes the four qualities of love, health, wealth, and social interaction, that is, it hopes that cat lovers in the community can enjoy love, pursue wealth, and participate in social activities more fully while being in good health.

In the game, players in the Catizen community have adopted more than 4 billion cats in their cat houses, which is about five times the number of cats in the world. But in reality, nearly 500 million cats are homeless stray cats, facing a series of difficult challenges including disease, hunger, lack of water, environmental pressure, etc. Some statistics show that about 90% of cats will die within 90 days after becoming stray cats.

Based on this, in order to implement the original intention of loving cats and convey the concept of the project, Catizen decided to launch the Crypto social welfare project "CatizenVibe - Heal the World", donating 1% of its total income to charities dedicated to stray cat rescue. The project will also reach a cooperation with the TON Foundation. The Catizen development team and its community players will vote for charities in the future, implement grant tracking, and track the situation of stray cats around the world.

Crypto projects devote themselves to charity, Catizen takes over the Doge community to show love

With the development of society and the improvement of moral standards, consumers are paying more and more attention to public welfare concepts such as environmental protection, animal protection, and social impact. By supporting public welfare, especially public welfare activities related to brand themes or connotations, it can not only resonate with the brand itself, but also help enhance the loyalty of existing users, attract more like-minded users to participate, and form a closer community. These concepts are not only applicable in traditional industries, but also in Web3.

In fact, the DOGE community was also keen on charity activities in the early days, which added a lot of popularity to its IP and gradually accumulated reputation for its later explosion.

On the eve of the 2014 Sochi Winter Olympics, the Dogecoin community organized an online fundraising event to help the Jamaican bobsled team participate in the Winter Olympics, and eventually donated more than $30,000 worth of Dogecoin to them; the community also helped Indian athlete Shiva Keshavan, raising $7,000 for him in a few hours. After that, the Dogecoin community launched several charity fundraising events, including raising $30,000 to support water conservation in preparation for World Water Day. Dogecoin itself has also become a form of charitable donations. For example, the Chicago animal rescue organization PAWS Chicago has been accepting Dogecoin donations for several years.

Through a series of charity activities, the positive image created by Dogecoin has not only increased the public's favorability and the loyalty of community users, but its responsible brand image has also gained long-term support and recognition, thereby achieving sustained growth and becoming a "flagship" project in the entire crypto industry.

With such a good example, Catizen's upcoming "CatizenVibe - Heal the World" may attract more cat lovers to participate. As the community continues to expand, its members will also help more cats improve their living conditions by participating in stray cat rescue activities and build a warm community full of love.

Of course, in addition to being enthusiastic about charity to add points to the brand, the Catizen project still needs to continue to work hard to actively innovate and develop more gameplay to maintain the quality of the project while also protecting the interests of the community. For Web3 applications that aim to achieve large-scale adoption, the above elements are indispensable if they want to move forward steadily.