The metaverse is a shared virtual space that integrates physical and digital reality, and that allows people to interact with each other and the environment in an immersive and creative way. It is a very current topic and has aroused the interest of many companies that want to take advantage of its possibilities and benefits.
Some of the companies that are working in the #metaverso are:
- Meta: The former Facebook changed its name in 2021 to reflect its vision of creating a social metaverse where people can connect, work, play and learn. To do this, it has launched Horizon Worlds, a virtual space where you can create and explore worlds with friends, and Oculus VR, virtual reality glasses that allow you to access the metaverse³¹.
- Google: The technology giant has also been developing technology related to the metaverse for years. Some examples are Google Earth VR, which allows you to travel the world in virtual reality, Google Arts & Culture, which offers immersive cultural experiences, and Google Stadia, a cloud gaming platform³².
- Apple: The apple company is also preparing its own devices for the metaverse, such as its augmented reality glasses that are rumored to be called Apple Glasses. In addition, it has a large presence in the smartphone and tablet market, which are key devices to access the metaverse³.
- Nike: The sports brand is one of the pioneers in the metaverse in the field of fashion. It has created Nikeland, a virtual world on Roblox where users can customize their avatars with Nike products, participate in sports and social activities, and purchase exclusive items⁴⁵.
- Gucci: Another fashion brand that has opted for the metaverse is Gucci, which has celebrated its 100 years of history with a virtual experience in Roblox called Gucci Garden. In it, users can explore different rooms inspired by Gucci collections, interact with objects and characters, and purchase digital accessories⁴.
These are just some of the companies that are working in the metaverse, but there are many more that are investing in this field. The metaverse is a growing trend that offers many opportunities for companies and users. Would you like to try any of these virtual experiences? 😊
Bibliography
(1) Metaverse: these are the companies that invest the most to be in it. https://bing.com/search?q=empresas+que+est%c3%a1n+trabajando+en+el+metaverso.
(2) Seven examples of companies and brands that have already embraced the metaverse - IEBS. https://www.iebschool.com/blog/ejemplos-empresas-metaverso-tecnologia/.
(3) Meet the most important companies in the metaverse in 2023 - BeInCrypto. https://es.beincrypto.com/aprende/empresas-importantes-metaverso/.
(4) What big companies are developing the metaverse. https://vidacotidiana.org/que-grandes-empresas-estan-desarrollando-el-metaverso/.
(5) Types of Companies that Work in the Metaverse - HD Tecnología. https://www.hd-tecnologia.com/tipos-de-empresas-que-trabajan-en-el-metaverso/.
