"Weekly Editor's Picks" is a "functional" column of Odaily Planet Daily. In addition to covering a large amount of real-time information every week, Planet Daily also publishes a lot of high-quality in-depth analysis content, but they may be hidden in the information flow and hot news, and pass you by.

Therefore, every Saturday, our editorial department will select some high-quality articles that are worth spending time reading and collecting from the content published in the past 7 days, and bring new inspiration to you in the crypto world from the perspectives of data analysis, industry judgment, and opinion output.

Now, come and read with us:

Investment and Entrepreneurship

Tokens as Products: How to Make Tokens People Want

Tokens predict the market to some extent, reflecting the collective interest of the crowd in a project moving in a particular direction, and the expected probability of this happening. The mechanism of getting people to buy into a project based on their belief that the project will meet a need in the future is at the heart of venture capital.

Tokens have an unfortunate drawback, which is that capital flows as market attention changes. One way teams can solve this problem is through “narrative surfing,” which is constantly associating their project with the latest and hottest cryptocurrency value propositions to attract liquidity; another way is to use memes; in addition, excessive financialization of decision-making should be avoided.

Electric Capital: The future is multi-chain, don’t ignore the influence of crypto social and NFT

The future is multi-chain; the developer share in the United States is decreasing; Bitcoin Layer 2 and Base developers are growing; don’t ignore the influence of crypto social and NFT.

airdrop

Exclusive Interview with Trusta Labs: Chaos and Order of Airdrops

As more and more users (including witches) pour in, the airdrop market is already in a state of "too many people and too little resources" and is still continuing to intensify. There is a mismatch between users' high expectations and the chips that the project can provide.

LayerZero's experiment has certain problems in planning and execution. LayerZero failed to clarify the token economic model and airdrop share planning in advance, and the effectiveness of the three major links of self-exposure, screening, and reporting is also questionable. Another major airdrop project that has received a lot of attention recently, zkSync, can completely use LayerZero's list and implement strict witch screening in a relatively gentle way, thereby avoiding stirring up community emotions again after the trademark issue caused public outrage.

If you want to design a reasonable airdrop, the project team needs to have a top-down design idea for the airdrop and adhere to basic principles such as data-driven, transparent rules, and fairness and inclusiveness.

For ordinary users, the wealth-creating effect of airdrops seems to be gradually dissipating.

Meme

Bybit Report: The practical significance and enlightenment of institutional and retail investors investing in Meme coins

Institutional Meme coin holdings tripled; perpetual contract trading volume was huge; retail investors were highly flexible and resilient.

Meme coin trader: The ten meme coins you bought might all have been issued by me

Operating a mature Meme project is like "putting an elephant in a refrigerator", which only requires three steps: preheating the issuance of coins, market value management, and community maintenance. This mature operating matrix involves the entire crypto industry chain.

Whether they succeed in getting rich or are blocked by Meme, the real active people behind each project have always been the grassroots users of the coin circle. The success of Meme coins has never been dominated by the project owners alone, but also comes from the carnival of the community's collective consciousness. The interconnection established by the Meme community is more decentralized. Speculation is also growing wildly in it.

Roaring Kitty is once again a hot topic in the market. Here are the top ten related memes

GME、AMC、Kitty、Superstonk、WSB、DFV、Keith Gill、Ryan Cohen、Melvin。

Ethereum and Scaling

Earning millions of dollars a month, who makes the most money in Layer 2?

Coinbase’s Base generated more than $6 million in cumulative on-chain profits in May, followed by Blast’s $1.5 million and Optimism’s $1.4 million.

Multi-ecology

Exploring the Base chain ecosystem: Besides Meme, what other projects are worth paying attention to?

With the mission of bringing more users onto the chain, Base has become a consumer-facing on-chain application hub in less than a year through branding and marketing activities focused on the community, creators, and developers.

Base has recently seen a surge in users and transaction volume due to market factors such as EIP-4844 lowering aggregation fees and the Meme craze, coupled with internal factors such as the growth of the Farcaster community and the increase in on-chain applications.

Unlike other blockchain ecosystems that focus primarily on DeFi and infrastructure, Base provides consumer-oriented applications similar to traditional Web2 services. This is driven by its unique community and brand, and brings more applications on-chain.

Currently, the Base ecosystem is growing fastest in social and community applications centered around Farcaster. However, new categories of on-chain applications, including content, games, and commerce, are emerging, showing broad potential for user expansion.

We also recommend "Market value increased by US$2 billion in one week, reviewing NOT's "large-scale wealth creation" action."

DeFi

Paradigm invented a new mechanism, MEV tax, which will change the existing DeFi landscape

The MEV tax is a novel mechanism that allows applications to capture the MEV they generate themselves, rather than leaking it to block proposers. This mechanism exploits competitive prioritization during block construction, where transactions are sorted in descending order of priority fees, and transactions with higher priority are packaged in blocks first.

The birth of the MEV tax mechanism may have an impact on the existing DeFi ecosystem: changing the traditional MEV distribution method; improving the revenue and user experience of applications; solving some problems in DeFi - such as optimizing DEX routing, reducing AMM losses to arbitrage, and reducing MEV leakage of wallet users.

GameFi、SocialFi

About blockchain games: I conducted a survey, talked to 62 players, and came to 7 conclusions

1. Currently, the number of blockchain games played by Web3 players is not large, basically less than 5;

2. The main channel for Web3 players to obtain blockchain game information is Twitter;

3. 90% of Web3 players spend no more than 2 hours a day playing blockchain games, and 57.5% of them spend less than 1 hour on blockchain games;

4. Game popularity is the main factor for players to decide whether to enter a blockchain game;

5. 30.6% of people play blockchain games because of "gamification" and "Fi and other money-making factors as attractions". 29% of people play blockchain games because of "game-play" and "rich gameplay", which is comparable;

6. 38.7% of people gave up on a blockchain game because of "the disappearance of gamification" or "no longer having the appeal of making money", and 38.7% of people gave up on a blockchain game because of "the disappearance of gameplay" or "not fun";

7. Among the highly anticipated blockchain games, the top 5 blockchain games most mentioned by players are: Xterio Ecological Blockchain Games, MATR1X, Space Nation, Pixels, and BAC Games.

SocialFi functional layering: transaction priority or social priority?

The existing SocialFi stack consists of four core layers: the discovery layer - where users discover items they want to buy; the execution layer - where assets are bought and sold; the liquidity layer - where assets are stored and aggregated; and the asset issuance layer - where assets are created.

In SocialFi, most applications choose between two verticalization approaches - the transaction-first approach: first build a trading platform or market where users can trade attention assets (such as Memes), and then evolve into a social/discovery platform; the social/discovery-first approach: first build a social platform, and then gradually add financial elements, making consumers/attention merchants key stakeholders of the platform.

The most successful apps will be those that take a firm stance and are vertically integrated by design, create liquid markets for new types of assets, or otherwise inspire new consumer behaviors.

Web3

Looking for bull market catalysts: Taking over Meme, these consumer applications are worth paying attention to

On May 7, four new social apps briefly entered the top 15 protocols by fee generation: Fantasy Top, Friend Tech, Pumpdotfun, YOLO Games. And there is one consumer app that blends speculative and social elements better than the others: Polymarket. The author is also bullish on Farcaster.

In the GameFi space, the top 3 Web3 games that are “most worthwhile” to play for early adopters are Nyan Heroes, Metalcore, and Shrapnel.

At the same time, don’t get sucked into excessive bullishness — despite Brave being one of the most successful consumer apps, its BAT token is still trading at 2017 prices.

Safety

Recommended "Crypto Self-Protection Manual, Learn These Tricks to Save Millions of Dollars".

Hot Topics of the Week

In the past week, Nvidia’s market value exceeded $3 trillion, surpassing Apple;

In addition, in terms of policies and macro markets, Biden vetoed the resolution to repeal the SEC's crypto asset accounting standard SAB 121; the U.S. SEC chairman adjusted his crypto views: from "all tokens are securities" to "tokens lack proper disclosure"; Gary Gensler: The start time of Ethereum spot ETF trading depends on the issuer's response speed to inquiries; the Hong Kong Securities Regulatory Commission updated the list of virtual asset trading platforms, and 11 platforms were deemed to be licensed; CZ has begun serving his sentence in a federal prison in California; MicroStrategy and its founder Michael Saylor reached a $40 million settlement agreement to end its tax evasion lawsuit charges; the Shenzhen Financial Bureau issued a "Risk Warning on Virtual Currency Trading Speculation"; a post-00 college student withdrew liquidity in seconds after issuing Dogecoin and was sentenced to 4 years and 6 months for fraud and fined 30,000 yuan;

In terms of opinions and voices, the Wall Street Journal: Roaring Kitty may be delisted from the stock trading platform ETrade; 10x Research: bearish on ETH, bullish on BTC; Standard Chartered Bank: Bitcoin is expected to reach $100,000 before the US election; Arthur Hayes: The wave of interest rate cuts by central banks is coming, and now is the best time to invest in Bitcoin and altcoins; Bitfinex: The Bitcoin bull market cycle may peak in the fourth quarter and hit a peak of $120,000; Vitalik: It is ugly for celebrities to issue Meme coins, and they can get more respect if they have characteristics such as public welfare goals; Uniswap founder: I have no opinion on meme coins or celebrity coins, and it is cool to create a market for memes; Uniswap founder: I agree with the views of Solana co-founders, and the uncertainty of DA's long-term value is one of the biggest problems facing Ethereum; Shima Capital founder is suspected of being involved in secret asset transfers, which has caused a crisis of trust;

In terms of institutions, large companies and leading projects, Ark Investment withdrew from the Ethereum spot ETF competition, 21 Shares said it would continue to move forward; Robinhood announced that it would acquire Bitstamp; Coinbase launched a smart wallet, which will reduce the number of transaction signatures; Starknet entered the Bitcoin extension layer and established a million-dollar fund to support related research; io.net launched Binance Launchpool; TAIKO opened the first phase of airdrop applications; Ultiverse opened ULTI airdrop applications; Sanctum announced the token economy and airdrop details; Matter Labs abandoned the "ZK" trademark application; Blast: DApp must allocate all Gold and Points to users before June 25 in order to be counted in the airdrop;

In terms of data, the value of Trump’s cryptocurrency holdings exceeded $20 million, doubling in a week; the total value of Roaring Kitty’s GEM stock and option positions was approximately $586 million;

In terms of security, Japanese crypto exchange DMM Bitcoin was hacked and 4502.9 BTC was stolen, with a loss of US$305 million; Velocore was suspected of being attacked on zkSync and Linea chains, and all liquidity was exhausted. Velocore: The root cause of the attack has been identified, and measures have been taken to prevent attacks by imitators. It is willing to provide a 10% white hat bounty to hackers; Cosine commented that the Linea chain was suspended after Velocore was hacked: Such decisions are understandable in the early stages, but become less likely as time goes by; A user suffered a loss of US$1 million due to the malicious plug-in Aggr that caused the web page Cookies to be held hostage by hackers... Well, it's another week of ups and downs.

Attached is a portal to the “Weekly Editor’s Picks” series.

Reunion in the second half~