Preface
The content of this article is simultaneously published in the "Chain Flash" column.
With the rapid development of blockchain technology, the gaming industry will inevitably be affected, especially under the wave of NFT and Web3 technologies. Amazon has also launched a cooperation strategy with NFT and Web3 games from 2021 to 2023, hoping to occupy a place in the new game industry wave.
From games to documentaries: Amazon’s strides in the Web3 world
In the past three years, Amazon has actually had several important plans and has cooperated with several Web3 game development companies. Here is a brief summary of what Amazon has announced in the past three years.
December 2021:
Amazon Prime Gaming announced that it will cooperate with “Blankos Block Party” to launch exclusive in-game NFT content before spring 2022 to surprise Prime members and Blankos players. Members will receive unique bundles through Prime Gaming in the coming months, including NFT accessories, XP chips, and more. The first bundle "King Karat" was launched on December 13th and will end on January 10th.
Reference News: Amazon Prime Gaming X Blankos Block Party
December 2022:
Amazon Prime launches a Web3 exploration documentary series called "NFTMe" to introduce the world of NFTs to the public.
This series consists of six episodes, each of 30 minutes, covering NFT community, technology analysis, brand profitability, social impact of digitalization, regulations, music NFT and other issues. The program has in-depth interviews with more than 50 artists, collectors and experts, such as American singer Susaye Greene, Congolese Queen Diambi Kabatusuila, and digital artist Refik Anadol from SpaceX and NASA, etc., to jointly reveal how NFT integrates art and technology, and its impact on modern society. positive influence.
Reference News: Amazon Prime’s ‘NFTMe’ Documentary Showcases Web3 To The Masses
January 2023:
Amazon is eager to expand into the NFT and Web3 gaming industries and reveal its NFT strategy. The company is not only investing in digital collectibles, but is also exploring blockchain-based gaming and NFT applications, possibly even allowing users to play crypto games and earn free NFTs. Although this plan is still ongoing, its potential impact is of great significance to the entire crypto community. Amazon’s CEO also showed an open mind towards NFTs, indicating the company’s huge ambitions for the Web3 industry and possible market shock.
Reference News: Amazon NFT Initiative Coming Soon: Exclusive
June 2023:
Amazon Prime Gaming and Blankos Block Party have teamed up to launch an exclusive game portfolio that brings a Web3 experience to Prime members. From 2023 to 2024, members will receive exclusive bundles of consumables, currency, and unique accessories. This event will offer six different packs, each containing a new exclusive NFT, for a total of 2 Blankos and 4 accessories.
It’s worth noting that once the offer ends, the NFTs in this set will no longer be available. To claim it, first make sure you're a Prime member, then connect your Amazon and Blankos accounts to browse and claim your favorite rewards.
Reference news: Unleash Your Inner Party Animal with Blankos Block Party and Amazon Prime
August 2023:
Amazon has partnered with Mojo Melee, an NFT game on the Polygon network, to give Prime subscribers the chance to earn NFT rewards. On the Amazon Prime Gaming Portal, Prime subscribers can receive an NFT and in-game currency whenever they open a new account with Mojo Melee. The offer will run for six months and is designed to bring gaming benefits to Prime subscribers.
Reference news: Amazon Prime cooperates with NFT game "Mojo Melee"
Amazon’s Web3 revolution: from resource integration to strategic layout of blockchain education
I believe that after reading Amazon’s three-year strategic blueprint compiled above, I will be more curious about how Amazon will use its advantages to impact this emerging market. Therefore, in view of Amazon’s breakthroughs in the Web3 industry, I summarized its strategic layout in the market into the following four points:
Make full use of Amazon's resources: Amazon Prime Gaming makes full use of Amazon's resources, including AWS cloud computing, Twitch live broadcast platform, etc., to better integrate blockchain technology and gaming experience, providing players with more diverse and high-quality Game content.
Strengthening digital commodity transactions: Through NFT cooperation, Amazon Prime Gaming has strengthened digital commodity transactions between players, allowing players to buy, sell and exchange in-game items more freely, enhancing the interactivity and profitability of the game.
A more open game platform: By combining with Web3 technology, Amazon Prime Gaming provides an open game platform. Players can not only interact in the game, but also participate in the development and design of the game, making the game more creative and personalized. .
Continuous education and promotion: Facing new challenges of blockchain technology, Amazon continues to hold educational training and promotion activities to help players and developers better understand and apply blockchain technology.
in conclusion
As the application of blockchain technology in the game industry becomes more and more popular, coupled with Amazon's layout in the blockchain industry in the past three years, it can be seen that its firm confidence in the development of Web3. Through cooperation with NFT and Web3 games, it not only provides players with more game choices, but also further consolidates its position in the game market.
It is worth noting that Amazon has begun to focus on blockchain education and promotion, which is not only very helpful in popularizing technical knowledge, but also plays a key role in the development of a healthy and active industry.
From this series of actions by Amazon, it can be seen that blockchain is no longer just a game in the financial industry, it has gradually penetrated into daily life and entertainment.
In the future, we have reason to believe that with the assistance of blockchain technology, Amazon will play a greater role in the entertainment industry.
