American fast food chain McDonald’s has introduced the “My Happy Place” metaverse in Singapore, where locals can create virtual burgers and engage in various activities. Teaming up with Bandwagon Labs, the metaverse division of entertainment media tech company Bandwagon, McDonald’s Singapore developed a virtual world within its app. Bandwagon Labs Founder Clarence Chan emphasized the use of Web3 technologies to enhance security, functionality, and digital collectibles. The integration of wallet hosting services like MetaMask allows secure authentication and participation in token-based activities. McDonald’s retains full control over the in-app metaverse, which will run from June 6 to July 7. Chan sees potential in customer retention and fan engagement through the metaverse. The partnership between Magic Leap and Google aims to advance extended reality technologies, focusing on optics and infrastructure. The collaboration does not yet reveal specific products or services. Read more AI-generated news on: https://app.chaingpt.org/news
