Spot Bitcoin exchange-traded funds (ETFs) traded in the US experienced a massive inflow of $488.1 million on June 5. However, Google data shows that there were almost no searches on this topic compared to 2021's bull run. This may indicate that individual investors have not yet shown great interest in this area.
On June 4, ETFs recorded the second highest day of inflows with $886.6 million. The next day, Fidelity Wise Origin Bitcoin Fund (FBTC) received the largest share of inflows with $220.6 million, according to data from Farside Investors. BlackRock's iShares Bitcoin Trust (IBIT) came in second with $155.4 million, while Grayscale Bitcoin Trust (GBTC) saw net inflows of $14.6 million. GBTC had experienced net outflows exceeding $17.8 billion since January.
Despite Bitcoin's rise above $71,000 and strong inflows, Google Trends data shows that compared to 2021, almost no Americans are searching for Bitcoin, Bitcoin ETFs, or crypto in general. On June 5, Google Trends gave 31 points for US searches for "Bitcoin" and only 1 point for "Bitcoin ETF".
When examining U.S.-based search volumes for various Bitcoin and crypto-related Google searches since 2020, other searches such as “Bitcoin price” and “crypto” received 18 and 13 points, respectively, although these scores were higher than those in the retail investor-focused bull market of 2021. remained well below the scores.
Despite increased interest on January 11, when the US approved ten spot Bitcoin ETFs, and March 5, when Bitcoin rose above $69,000 for the first time since 2021, crypto-related search numbers have decreased throughout the year. Search interest for “Bitcoin” peaked in May 2021. At the time, BTC had surpassed $50,000 for the first time a few weeks earlier and reached an all-time high of nearly $69,000 in November 2021.
Crypto analyst Miles Deutscher, in a June 6 While the number of daily views of crypto videos on YouTube in 2021 was around 4 million, this number dropped to approximately 800,000 per day in 2024.
“Retail investors have not yet returned,” Deutscher claimed. “There is no indicator in the world that summarizes the current state of the market better than crypto YouTube views.”
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