Binance's newest coin NOT has risen rapidly recently. There are several key factors behind this:

Traffic priority: Binance focuses on traffic. Although NOT is simple, it has attracted a large number of active users and has become the fifth most popular channel on Telegram, catering to Binance's demand for traffic.

Community demand: The market is opposed to VC coins with high FDV and low circulation. Binance is more inclined to focus on fully circulated community coins, and NOT fits this feature.

Strategic layout: Binance temporarily avoids launching TON related to Russia and chooses NOT as a placeholder in order to maintain its competitive advantage in the development of the TON ecosystem.