In the ever-evolving landscape of decentralized finance and blockchain applications, developers are constantly seeking innovative platforms to meet increasing demands for scalability and efficiency. Solana is a high-performance blockchain platform known for its rapid transaction speeds and low fees.
Brave, the privacy-focused browser with an integrated web3 wallet, embarked upon a journey to build a rewards platform directly onchain. Their goal was to compensate users with Basic Attention Tokens ($BAT ) for their engagement with ads seen within the browser and they chose Solana as the ideal blockchain.
For years, Brave's approach to its ecosystem has been primarily off-chain, relying on custodians for transactions. Recent developments have spurred Brave's shift towards onchain solutions, particularly with the launch of Brave Rewards directly on Solana. This transition indicates a significant step forward, offering enhanced scalability, global accessibility, and a more streamlined user experience.
At the heart of Brave's decision to embrace Solana lies the desire to overcome the challenges posed by custodial transactions, regional restrictions, and the evolving regulatory environment. By leveraging the cutting-edge technology of the Solana blockchain, Brave aims to usher in a new era of decentralized browsing and advertising, empowering users to have more control over their browsing experience while maintaining Brave’s core principles of speed, responsiveness, and simplicity.
Source: Solana official website
