Pepe (PEPE) is a deflationary meme coin created on the Ethereum (ETH) blockchain network. PEPE token is inspired by the "Pepe the Frog" character created by Matt Furie, which became a very popular internet meme in the 2000s.

Launched in 2023, PEPE token explains its purpose on its official website as follows: “Pepe is here to make meme coins great again. Released secretly, with no pre-sale, zero tax, a burnt liquidity pool (LP) and contract waiver, PEPE is the people's money forever.”

As can be understood from this statement, the Pepe project provides support to the cryptocurrency community; It addresses this by establishing a tax-free policy, a redistributive system that rewards long-term stakers, and a token burn mechanism aimed at preserving PEPE scarcity.

PEPE is also in competition with other meme coins, especially Dogecoin (DOGE) and Shiba Inu (SHIB). To get to the top of this competition, PEPE has determined a three-stage road map. In the first stage, it is aimed for PEPE token to trend on Twitter. In the second stage, the PEPE token will be listed on central exchanges and a Discord group will be established. In the third stage, while PEPE will be listed on T1 stock exchanges and central stock exchanges, Pepe Academy and merchandise products will be published.